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As predicted (see Zenith Downgrades ‘Overly Optimistic’ 2002 Forecasts), Zenith Media has downgraded its advertising forecasts for 2002 as the ad recovery lags behind the economic upturn. Zenith says that advertising expenditure is still shrinking in the world’s leading economies but sees signs of an upturn in Q4 2002. A return to stronger growth is… Continue reading Zenith Downgrades 2002 Forecasts

Most newspaper internet operations around the world expect to be charging visitors within the next five years, according to research carried out for the World Association of Newspapers (WAN). However, the study also found that those sites which already charge are not necessarily more profitable than those which rely solely on advertising revenue, nor do… Continue reading Web Newspapers To Charge Within Five Years

Overall US e-commerce will increase by more than 57% this year to reach $482 billion by the end of 2002, according to new report from eMarketer. The North America eCommerce: B2C & B2B study says that that more than half of the 123.4 million US internet users aged 14 or over – 68.9 million people… Continue reading US E-Commerce Forecasts Comparisons From eMarketer

The German online advertising market is forecast to reach a value of $1.9 billion by 2005 – representing an increase of 343.8% over 2001, according to the latest analysis by Datamonitor. Germany lead Europe The compound annual growth rate (CAGR) of the German online ad market is predicted to be 45.1% during the 2001-2005 period.… Continue reading German Online Advertising Leads Europe, Strong Growth Forecast By Datamonitor

A year after launching the UK edition of In Style magazine (see First Issue Review: InStyle), publishers IPC SouthBank (see InStyle Moves To IPC Southbank) have appointed a new advertising agency, Walsh Trott Chick Smith, and moved launch editor Dee Nolan to an editor-at-large position in New York.WTCS was appointed this week, after pitching alongside… Continue reading Promotions And Appointments After One Year In Style

US national radio revenue figures rose 1% in February, while local spend fell by 6%, according to the latest data from the US Radio Advertising Bureau (RAB). The RAB says that the dip in local advertising is due primarily to the lack of TV sweeps advertising in this Olympic year. The combined total for February… Continue reading US Radio Revenue Growth Dips In February

Following yesterday’s announcementt that ITV Digital is to be put up for sale on a debt-free basis (see ITV Digital To Be Sold), Carlton saw shares rise 1.12% to close at £2.45˝, an increase of 2žp on the day before. The pay-TV platform’s other joint owner Granada fared less well, with stock slipping 1.89% yesterday… Continue reading Sharewatch

Global advertising revenues are forecast to fall by 2% on an industry-wide basis in 2002, according to Michael Bungey, chief executive of Cordiant Communications, the company which owns the Bates Worldwide advertising network. Announcing his company’s year-end financial results this morning (see Cordiant Profits Hit By ‘Extremely Difficult’ Year), Bungey said that a 2% decrease… Continue reading Ad Revenues To Be 2% Off In 2002 According To Cordiant Chief

City News From MediaTel Insight- Reuters, WPP and CordiantReuters Reuters has this morning released Q1 trading figures which are broadly in line with expectations, showing a 6% decline in revenues to £912 million.The company said that it expects the first half to yield a 2-3% decline in subscription revenues and is more cautious than anticipated… Continue reading City News From MediaTel Insight- Reuters, WPP and Cordiant

Cinema admissions in Scandinavia and the Baltic region will top 60 million by 2005, whilst the Central and Eastern European region looks set to outperform the industry with new cinema developments. These are some of the the findings of new reports by industry analysts Dodona Research. Baltic region The fastest growing markets will be in… Continue reading European Cinema Growth Predictions From Dodona Research