Megaposter has secured Apple iMac as the first advertiser to use its giant four-faced Clock Tower site in Brighton.The campaign, which runs for the first two weeks of May, consists of four giant banners each measuring 18 metres high by 7 metres wide and is designed to emphasise the 360% turning potential of Apple’s new… Continue reading Megaposter Secures Apple iMac For Brighton Site
People who read online newspapers tend to be internet “power users”, those who spend greater than average time and money online than general net users, according to a new report from the Newspaper Association of America (NAA). Newspaper websites also were rated the primary source of local news and information online, ahead of other local… Continue reading Online Newspapers Provide “Quality Audience” For Advertisers, Says NAA
Stuart Prebble, chief executive of ITV, has announced his decision to step down.Commenting on his decision, Prebble said: “I came back to the ITV network centre a year ago to try to bring together ITV’s channels and platform businesses. Unfortunately that role is now not available, and this therefore seems like an excellent moment to… Continue reading Prebble Steps Down From ITV
According to a new report, New Media Markets’ UK Digital Television, published by Informa Media Group, digital TV penetration will reach only 64% by 2010. This is some way off the Government’s target for analogue switch off. Informa forecasts that Sky Digital will account for over half of all digital TV households by 2010, cable… Continue reading Government Switch-Off Target Cannot Be Met, Says Informa Media Group
Fast food chain McDonalds has successfully defended itself against a flurry of complaints to the ASA about advertising for its 99p “McChoice Menu”. A total of 153 objections were received regarding ads that claimed that there were 40,312 possible combinations available. Complainants did not believe that this number was realistic.The advertisers said that since there… Continue reading Complaints Add Up Against McDonalds Ad Total
Carlton and Granada saw shares rise yesterday after “insufficient interest from prospective purchasers” led to administrators confirming the closure of ITV Digital (see NewsLine). Carlton was up 1.85% to close at £2.47˝p, while Granada improved 0.59% to finish at £1.28˝p, an increase of žp on the day before.Telewest, which has announced plans to launch a… Continue reading Sharewatch
Tabloid newspapers have long been a vital part of the media landscape, with the sensational headlines and red mastheads almost as much of an institution as the Great British cuppa. However, the increasing popularity of 24-hour TV news channels and the internet is causing a shift in media consumption and love them or loath them,… Continue reading Feature: Tabloids, Red Or Dead?
Classic FM has signed two separate six-figure sponsorship deals with Kimberly-Clark and Prudential.The first will see Kimberly-Clark’s Kleenex brand sponsor Classic FM’s Pollen Report, which is broadcast five days a week during the Henry Kelly Breakfast Show. On-air activity will be supported by an online element consisting of a Kleenex microsite, which will be accessible… Continue reading Classic FM Signs Six-Figure Sponsorship Deals
BT Openworld is to sponsor the first issue of the Guardian‘s revamped small business supplement for an undisclosed sum.The newspaper is relaunching and increasing the frequency of the tabloid section, which from tomorrow will be called Business Solutions. The new look magazine carries the strapline “Smart Business for SMEs” (small to medium businesses) and will… Continue reading BT Openworld To Sponsor Revamped Guardian Supplement
Net loss at French media group Vivendi soared from E183 million in Q1 2001 to E17.0 billion for the first quarter of this year, according to the company’s financial results. Revenues came in at E13.2 billion, up from E11.3 billion last time. The results follow better than expected figures at Vivendi’s Media & Communications last… Continue reading Vivendi Universal Losses Soar In Q1 2002
