More Uk articles

According to a new report, New Media Markets’ UK Digital Television, published by Informa Media Group, digital TV penetration will reach only 64% by 2010. This is some way off the Government’s target for analogue switch off. Informa forecasts that Sky Digital will account for over half of all digital TV households by 2010, cable… Continue reading Government Switch-Off Target Cannot Be Met, Says Informa Media Group

Paragon Publishing is extending its portfolio of gaming titles with the launch of an unofficial GameCube tips magazine called Cube Solutions.The bi-monthly title, which has been unveiled today to coincide with tomorrow’s European launch of the Nintendo GameCube console, is aimed at “hardcore gamers” and will focus on tips, gaming solutions and cheats. The magazine… Continue reading Paragon Extends Portfolio With Cube Solutions

Following the demise of ITV Digital, Merrill Lynch has downgraded its revenue forecasts for BSkyB. Full year revenue at BSkyB is now expected to come in at around £2,785 million, a decline of 0.4% on previous forecasts. Merrill says that conservative forecasts assume that BSkyB will pick up only 200,000 of ITV Digital’s 1.2 million… Continue reading Merrill Lynch Downgrades BSkyB Forecasts

IPC Ignite has appointed Andrew Sumner as the new publishing manager of its flagship men’s lifestyle magazine Loaded.Sumner, who takes up the role with immediate effect, joins IPC from Emap Esprit where he was publisher of Slimming and Here’s Health. He replaces Richard Johnstone who was appointed publishing director of Wallpaper* last month.Commenting on the… Continue reading Loaded Gets New Publishing Manager

Digital marketing group Messagizer has been awarded the contract to sell advertising across teen-girl website Mykindaplace.com’s email and wireless platforms.Messagizer, the UK subsidiary of the Buongiornio group, will provide the hosting platform for Mykindaplace.com’s 300,000 standalone email subscribers and its 125,000 GSM subscribers. The digital marketing group will also be responsible for generating revenue and… Continue reading Messagizer Awarded Mykindaplace.com Sales Contract

Rivals Digital Media has signed a five figure World Cup sponsorship deal with Bacardi, which will see the creation of a microsite featuring the Bacardi Breezer Tom Cat character.The microsite is set to launch towards the end of May and will sit across the Rivals and 365 networks. The site will be updated daily during… Continue reading Bacardi Signs World Cup Sponsorship Deal With Rivals

Advertising agencies and media revenues are forecast to experience a slow, U-shaped recovery to the ad market, rather than a fast V-shaped one, according to analysts at Merrill Lynch. The broker says that it continues to expect revenues to be down for most media during the first half of the year, with only ‘muted’ gains… Continue reading Ad Agencies Stock Weak As ‘Muted’ Recovery Is Predicted

Fast food chain McDonalds has successfully defended itself against a flurry of complaints to the ASA about advertising for its 99p “McChoice Menu”. A total of 153 objections were received regarding ads that claimed that there were 40,312 possible combinations available. Complainants did not believe that this number was realistic.The advertisers said that since there… Continue reading Complaints Add Up Against McDonalds Ad Total

Online classified ads will grow faster than any other form of online advertising this year in the US, Jupiter Media Metrix reported yesterday. Spending is projected to increase from $1.2 billion in 2002 to $2.3 billion by 2007 according to a new Jupiter report, Online Advertising Through 2007: Is the Worst Over?. The strong performance… Continue reading US Online Ad Spend Will Reach $16 Billion By 2007, Says Jupiter

Carlton and Granada saw shares rise yesterday after “insufficient interest from prospective purchasers” led to administrators confirming the closure of ITV Digital (see NewsLine). Carlton was up 1.85% to close at £2.47˝p, while Granada improved 0.59% to finish at £1.28˝p, an increase of žp on the day before.Telewest, which has announced plans to launch a… Continue reading Sharewatch