FT.com has reported record traffic figures for January 2002, making it the world’s largest audited business website.According to its latest ABCe audit, the online presence of the Financial Times registered over 55 million page impressions and 2.7 million unique users during January 2002.The site’s number of unique users leapt 13% on the November 2001 figures… Continue reading FT.com Announces Record Traffic Figures
Total US advertising expenditure for all media dropped by 9.8% in 2001, according to the latest figures from CMR. CMR estimates that total ad spending for 2001 came in at $94.3 billion, compared to $104.5 billion for the same period in 2000. Hit by a faltering economy in the US, ad spending significantly dropped in… Continue reading US Ad Revenue Falls 9.8% In 2001, Although Comparables Are Harsh, Says CMR
Business to business (B2B) e-commerce revenues worldwide will reach $2,367 billion by 2004, according to forecasts from eMarketer. The online research company has aggregated a number of forecasts for worldwide B2B revenues, which are shown here. Averaged, the industry is forecast to be valued at $3,608 billion by 2004 and $5,866 billion by 2005. B2B… Continue reading Worldwide B2B E-Commerce Revenue Forecasts Comparisons
One of the yesterday’s strongest media performances came from Maiden, which announced on Wednesday that it is relaunching its 96-sheet billboards in London (see Maiden Relaunches London 96-Sheet Billboards). The outdoor company saw shares rise 9.82% yesterday to close at £3.07˝p, an increase of 27˝p on the day before.BSkyB lifted 14p yesterday to finish at… Continue reading Sharewatch
Total US magazine advertising revenue for the month of February came in at $1.1 billion, an 8.2% decrease from year on year, according to Publishers Information Bureau (PIB). Advertising pages by volume for February were 15,326, down 16.3% from last year. Year-to-date, advertising revenue decreased 9.7%, at $1.9 billion, and ad pages were 27,233, down… Continue reading US Magazines Revenues Dip 8.2% In February
NTL has appointed Matthew Seaman, former director of interactivity at ITV Digital, as its TV product marketing director.Seaman, who left ITV Digital last year, will report to NTL’s director of TV, Ron Henwood and will be responsible for marketing the company’s TV product to existing and potential customers.Seaman aims to target consumers using direct mail,… Continue reading NTL Appoints New TV Product Marketing Director
Dell.com replaced Casino-on-net.com to become the top online advertiser for men during January. The site gained exposure among 4,270,000 individual male users throughout the month and commanded 24.7% reach of the total at-home internet universe. Amazon.co.uk moved up from fourth position in December to become the second most popular online advertiser for men during January.… Continue reading New Media Round-Up
Emap is integrating its digital ad sales division into its main advertising team and is cutting four jobs as a result.The move will see the internet and SMS ad sales teams become part of the cross media advertising sales group, which handles advertising across Emap’s entire portfolio of interests from magazines to television programmes.A spokeswomen… Continue reading Emap Cuts More Digital Staff
Carlton Productions has appointed Richard Clemmow, formerly the BBC’s head of news programmes, as director of factual programmes.Clemmow will take on the role in mid-summer when he returns from the US, where he is executive in charge of production for the Carlton and Newsweek Productions joint venture. He takes over the role from Polly Bide… Continue reading Carlton Appoints Former BBC News Head For Factual Role
Research has revealed the public’s equivocal attitude towards the media, finding that while most people rely heavily on the media for information about a wide range of social and public affairs, and feel that the media do a good job of informing them, most people also mistrust the media’s motives and operational methods and feel… Continue reading Public Attitudes To Media Privacy Exposed
