Future has secured its ongoing relationship with Microsoft by winning the contract to publish the only Windows publication to be officially licensed by the software manufacturers. The launch, Future’s biggest computer magazine for three years, will be backed with a £750,000 promotional spend, covering point-of-sale promotions, covermounts and packaging.The agreement for Future to produce Microsoft… Continue reading Future Wins Official XP Magazine Licence
According to Scarborough Research, mobile phone ownership in the US has grown by 29% over the past two years. Almost two thirds – 62% – of American adults now own a cell phone. In 1999, only 48% of US adults owned a cell phone and in 2000 the total had grown to 55%. Scarborough believes… Continue reading US Mobile Phone Growth Will Continue, Says Scarborough
Virgin Radio has been issued with a £75,000 fine by the Radio Authority for what is described as a “major failure of compliance which led to a serious breach of the rules on taste, decency and offence to public feeling”, namely encouraging a nine-year-old girl to repeat a sexually explicit phrase over the airwaves.The broadcast… Continue reading Virgin Fined £75,000 For Swearing Child Incident
Analysis: Sport, Not The Draw It Used To Be?The prime mover in Rupert Murdoch’s UK satellite TV success, sports broadcasting rights, may be floundering as a must-have for TV networks as the high stakes paid during boom time take their toll on balance sheets in these advertising-challenged times.In the US, bidding wars over various league… Continue reading Analysis: Sport, Not The Draw It Used To Be?
Future Banks On Games Mag Market GrowthFuture Network, the international games and specialist consumer magazine publisher, has today said that it has been encouraged by the trading of January and February this year and described the previous financial year as the most difficult in the company’s history.Future has had a very rocky ride of late,… Continue reading Future Banks On Games Mag Market Growth
The latest data from the Office of National Statistics shows that the rate of inflation fell during February, making a rise in interest rates less likely.The underlying rate of inflation, which last month slipped over the 2.5% target set by the Government, dropped back again last month, to 2.2%. The headline rate was 1%.The Retail… Continue reading Underlying Inflation Comes Back On Target
Bertelsmann has announced today that it will not proceed with a voluntary public offer for the shares of RTL Group which it does not already own. Bertelsmann has been considering an E44 a-share public offering since its acquisition of RTL in December (see Pearson Agrees Sale Of RTL Stake). The group has also increased its… Continue reading Bertelsmann Abandons RTL Public Offering
IPC has promoted its head of marketing for TV listings division IPCtx to marketing director. Jemima Ransome, who has recently led both the advertising agency and below-the-line agency pitches for the company, will now join the tx Board and take on full responsibility for marketing activity across a portfolio consisting of What’s On TV, TV… Continue reading IPCtx Makes Marketing Promotion
UK advertising and public relations group, Chime Communications, this morning confirmed that it had achieved its target of double-digit growth, despite ‘the horrors’ of 2001. Announcing its financial results for the year ended 31 December 2001, the group said that despite some optimistic comments made at the end of last year, the market remains pretty… Continue reading No Recovery Until Second Half Says Chime Communications
Ulster TV released results yesterday which suggested that the company is holding up well against the ITV revenue slump. The news helped lift share prices by 5p by the end of the day, to end at £3.62˝.Elsewhere, a more positive outlook on advertising from brokers heped lift Cordiant 6˝p, or over 9% to 76˝p, while… Continue reading Sharewatch
