BT has launched a “no frills” broadband product designed to stimulate the uptake of high speed internet services in the UK.The BT Broadband will offer direct high-speed web access, with none of the extras such as email, news and web space traditionally offered by other internet service providers. It will launch this autumn and will… Continue reading BT To Drive Broadband Uptake With No Frills Product
ITV Digital To Be SoldIt was announced yesterday that ITV Digital is to be put up for sale on a debt-free basis, after the troubled venture was put into administration last month.More details from MediaTel Insight to follow…Subscribers to MediaTel Insight can access these reports in full, along with more national and international media analysis,… Continue reading ITV Digital To Be Sold
BSkyB has formed a marketing partnership with Lastminute.com that will see the travel portal promote its “key products” through the Sky Active interactive platform.The deal, which begins in the autumn, will expand Sky Active’s range of retail and travel services and will see Lastminute.com offer travel deals, theatre tickets and retail products to BSkyB’s digital… Continue reading BSkyB And Lastminute Form Interactive Partnership
Ad Revenues Lag Behind Economic UpturnZenith MediaAs predicted, Zenith Media has downgraded its advertising forecasts for 2002 as the ad recovery lags behind the economic upturn.Zenith says that advertising expenditure is still shrinking in the world’s leading economies but sees signs of an upturn in Q4 2002. A return to stronger growth is forecast in… Continue reading Ad Revenues Lag Behind Economic Upturn
According to its latest forecasts, Merrill Lynch believes that advertising revenue will continue to decline in 2002, lagging behind the economic recovery by some 3-6 months. Advertising Forecasts From Merrill Lynch 2002 2003 Global -2.1% 3.9% US -1.5% 4.0% Europe -1.5% 4.7% Asia-Pacific -4.0% 1.7% Latin America -2.0% 8.0% Source: Merrill Lynch, April 2002
ITV Digital Will Be Sold As ‘Going Concern’Following weeks of speculation by the media and consternation on the part of the Football League, administrators announced yesterday that ITV Digital is to be sold off as a going concern.In a statement released yesterday evening, Deloitte & Touche announced that “it has not been possible to restructure… Continue reading ITV Digital Will Be Sold As ‘Going Concern’
As predicted (see Zenith Downgrades ‘Overly Optimistic’ 2002 Forecasts), Zenith Media has downgraded its advertising forecasts for 2002 as the ad recovery lags behind the economic upturn. Zenith says that advertising expenditure is still shrinking in the world’s leading economies but sees signs of an upturn in Q4 2002. A return to stronger growth is… Continue reading Zenith Downgrades 2002 Forecasts
The number of text messages sent in the UK during March was up by 100 million on February, at 1.3 billion, according to the latest figures from the Mobile Data Association (MDA). This total is more than three times what it was during March 2000, illustrating the medium’s rapid growth in popularity.The highest ever number… Continue reading Text Messaging Blooms During Easter Season
Following weeks of speculation by the media and consternation on the part of the Football League, administrators announced yesterday that ITV Digital is to be sold off as a going concern. In a statement released yesterday evening, Deloitte & Touche announced that “it has not been possible to restructure the cost base of ITV Digital”… Continue reading ITV Digital To Be Sold As ‘Going Concern’
Overall US e-commerce will increase by more than 57% this year to reach $482 billion by the end of 2002, according to new report from eMarketer. The North America eCommerce: B2C & B2B study says that that more than half of the 123.4 million US internet users aged 14 or over – 68.9 million people… Continue reading US E-Commerce Forecasts Comparisons From eMarketer
