ITV’s director of channels, David Liddiment, admitted at the launch of ITV1’s winter schedule in November that BBC1’s recent ratings successes were posing a threat to the nation’s “most popular channel.” – Just over a month later BARB figures for 2001 showed that for the first time in over 40 years BBC1 had beaten ITV1… Continue reading Feature: Playing The Ratings Game
It is the beginning of the end for conventional telecommunications networks, as consumers are increasingly turning from the use of secondary telephone lines toward cheaper wireless services and the increasingly available broadband networks. This is the finding of a report from Forrester Research released this week. However, whilst the change may be coming, it is… Continue reading The Beginning Of The End For Conventional Phone Communications?
Translucis has unveiled the brand identity for its network of plasma screens in bars and clubs.The network, which launched last year (see No Chance Of A Quiet Pint As Translucis Targets 18-24 Year Olds In Pubs), will be known as Magnetic and the new identity, which was created by BamberForsyth:Finch, will be unveiled to the… Continue reading Translucis Unveils Magnetic Brand
Shares in satellite broadcaster BSkyB fell heavily yesterday to close trading down 45½p, or 6.3%, at 673p. The heavy trading was prompted by reports that the company’s interim financial results, which are released next Friday, may show a declining rate of subscriber growth, along with a heavy write-off on Sky’s investment in Premiere, the pay-TV… Continue reading Sky Shares Plummet Despite Forecasts Of ‘Solid’ Interims Next Week
ISBA is strongly defending adverts aimed at toddlers after around 80 Labour MP’s signed a Commons early day motion yesterday, calling for a ban on advertising during TV programmes aimed at the under fives.Labour MP Deborah Shipley is leading the motion, which is due to be published in the House of Commons today. Shipley is… Continue reading ISBA Defends Advertising Aimed At Toddlers
Mobile Marketing agency 12Snap is launching what it claims to be Europe’s largest retail-based SMS advertising campaign to promote the launch of Monsters Inc. at cinemas across the UK.The campaign, which is being carried out on behalf of McDonalds, Disney and PIXAR, begins on 8 February and will run for four weeks in 1200 McDonalds… Continue reading 12Snap Launches Monster SMS Campaign
The Times has announced plans for a revamp that will include the launch of two new broadsheet sections.News International claims that from 11 February The Times will contain more news, more business and more sport. A TV and radio campaign is being planned to support the launch of the revamped title, which will also include… Continue reading The Times Announces Revamp
Digital radio group MXR and Jazz FM are launching an initiative to promote DAB digital radio in the UK.MXR has secured a marketing partnership with Jazz FM, which will see CD’s sold by Jazz Enterprises, a division of Jazz FM, carry sleeve information promoting the availability of digital radio through out the UK. The first… Continue reading MXR And Jazz FM To Promote Digital Radio
This year will be a transitional one for the media economy, with continued consolidation of buyers and sellers, developments in technology and an uncertain economy all continuing to play out, according to Jack Myers. Myers says that the major issue facing media businesses in 2002 is the ongoing downturn in the advertising economy. Jack Myers… Continue reading A Transitional Year Ahead For Media, Says Jack Myers
Positive economic growth in the US will return by no later than early Spring and real growth could be reasonably strong by the second half, according Merrill Lynch‘s chief investment officer, Bob Doll. In an investment outlook report for 2002, released this month, Doll forecasts that the full year real term growth in global GDP… Continue reading US Will Lead World’s Economic Recovery, Says Merrill Lynch Chief
