Reaching a young male audience is not always an easy task for advertisers, especially now that lads mag fever is in decline. Sports websites, whose audience, according to NetValue, is made up of around 70% male visitors, could therefore be an attractive option for advertisers seeking male eyeballs, with major player rivals.net, for example, turning… Continue reading Feature: Sports Websites
With adspend expected to fall by around 2% in 2002 and a tough 2001 already experienced, the outlook for advertising agencies is ‘at best lacklustre’, according to a report from ABN Amro released this morning. The broker is expecting ad spend to decline by 1.9% next year, with marketing services growth coming in at around… Continue reading Pressure On Ad Agencies Expected In 2002, Say ABN Amro Analysts
The best performance in yesterday’s media market came from Carlton, which saw shares rise 4.65% to finish at £2.25, after releasing stronger than forecast full year figures and announcing a more aggressive target for cost cuts (see Carlton Losses Mount As More Jobs Go).Granada, which released its end of year results last week revealing losses… Continue reading Sharewatch
The country by country breakdown of Zenith Media’s latest set of global advertising forecasts shows an optimistic outlook for the European ad market going into 2002. Global continental forecasts, published on MediaTel Insight yesterday (see Global Advertising Forecasts From Zenith Offer Some Hope To Industry), show that whilst in constant prices growth next year will… Continue reading Zenith’s European Ad Forecasts Paint Optimistic Picture
BT has had a number of complaints against advertising of its Anytime service upheld by the ASA. Complainants were unhappy with the fact that despite advertising that suggested customers could surf the internet as much as you liked for a fixed price, there were restrictions on the offer and heavy users were penalised.Objections were made… Continue reading ASA Questions BT’s “Anytime” Claims
The Government has unveiled a series of initiatives designed to boost the uptake of broadband services in the UK.E-commerce Minister Douglas Alexander, has outlined the Government’s strategy to “map out a route forward for the UK’s broadband industry.” The strategy highlights the need for increased competition in the broadband market and proposes a joint Government/industry… Continue reading Government Unveils Broadband Initiatives
Taxi Media has appointed Wendy Asiedu to the newly created role of group sales manager and has hired two sales managers as part of a move to expand the company.In her new role Asiedu, who has been a sales executive at the company for four years, will take on responsibility for sales across the agency’s… Continue reading Taxi Media Appoints New Group Sales Manager
In its latest media economy forecasts, Optimedia predicts that UK advertising will see an upturn in Q3 2002 and boldly forecasts that a decline of 2% in overall growth in 2001 will be followed by a 2% increase in 2002.Television UK television has suffered badly this year, particularly ITV. Again Optimedia believes that the upturn… Continue reading Media Revenue & Inflation Forecasts From Optimedia
ITV’s director of channels, David Liddiment, has publicly rejected claims that he has been defeated by BBC1’s recent ratings domination. Writing in the Independent today, he said: “I am not about to surrender ITV1’s position as Britain’s most popular channel.”Liddiment’s defensiveness comes after many interpreted the speech that accompanied the launch of ITV’s winter schedule… Continue reading Liddiment Defends Risk Taking
Associated New Media (ANM), the new media arm of Associated Newspapers (ANL) launches its second attempt at a women’s web offering on 6 January. Initially meant as a relaunch of charlottestreet.com,femail.co.ukhas emerged with barely a trace of its forebear and is billed as a “2nd generation women’s web site”. The generation the site is aiming… Continue reading Associated New Media Readies For Launch Of New Women’s Website
