Amazon.com held on to its position as the top online advertiser for women during October. The site gained exposure among 2,543,000 female at-home internet users throughout the month and commanded 40.6% reach of the total UK internet universe. Freshstartloans.co.uk moved in to fifth position after an absence in September. The site was visited by 1,869,000… Continue reading New Media Round-Up
Emap Elan has poached deputy editor of Cosmopolitan, Helen Johnston, to oversee the relaunch of its teenage lifestyle magazine, Bliss.Johnston will take over from the magazine’s acting editor, Rachel Jane, in January and will oversee the new redesigned Bliss, which goes on sale in February.Emap Elan’s youth group editor in chief, Marina Gask, said: “The… Continue reading Emap Elan Poaches Cosmo Deputy Editor
The number of online advertisers in the UK increased 3% month on month during October, to 2,710, according to LemonAd’s latest online advertising barometer figures. The figures also showed that the number of campaigns was up 1% to 5,370, although the number of adverts slipped 0.1% to 12,932.The sector split remained more or less the… Continue reading Online Advertising Shows October Growth
The Independent Television Commission (ITC) has announced two senior appointments, effective immediately. Chris Banatvala has been appointed head of factual programmes and Vena Raffle has been made head of advertising standards.Raffle’s new position will entail managing a team of advertising standards and advertising complaints officers, taking responsibility for handling complaint responses and ensuring that the… Continue reading ITC Makes Senior Appointments
Natmags’ She magazine is to be relaunched in February, refocusing on the 30+ age group and dealing with more emotional issues such as relationships, family and friends. The revamp has been put together by Eve Cameron, who took on the role of editor at the magazine after exchanging her position as editor of health and… Continue reading She Goes Back To The Thirties
Tim Bleakley has been appointed head of broadcast sales at Emap Advertising. The appointment comes after Bleakley, the founder and managing director of Impact, the Wireless Group’s national sales house, made a sudden departure from TalkSPORT sales last month (see Bleakley Quits Impact).Dave King, managing director of Emap Advertising, said: “I have known Tim for… Continue reading TalkSPORT’s Bleakley Goes To Emap Advertising
365 Corporation, which has recently joined its web content operation with Chrysalis-owned Rivals.net, with the possible loss of around 60 jobs (see New Media Round-Up), has announced that it has closed its Television365 division on 1 December and will concentrate more on its voice services from now on.The announcement was made as 365 released interim… Continue reading 365 Closes TV Division; Rivals Launches E-Newsletter
Anglo-Dutch publishing group, Reed Elsevier, today restated that it is on track to deliver double digital adjusted earnings per share growth this year, despite the deterioration in global economic conditions. Business to business publishing, particularly in the technology sectors, has been badly affected by the economic downturn; the Science & Medical, Legal and Education markets… Continue reading Reed Elsevier On Target For Double-Digit Earnings, Despite Tough B2B Market
Total UK advertising expenditure is set to fall slightly next year, by 1.0% to £9.6 billion, according to the latest growth forecasts from Media Planning Group (MPG), compiled last month. Whilst this is still negative growth, it represents a palpable slowing of decline, from the 7.6% fall expected by the close of 2001. These figures… Continue reading Media Planning Ad Forecasts For 2001 And 2002 Are At The Low End
The decline in the cost of advertising is set to continue in 2002, although the rate will slow, according to a new report from Media Planning Group (MPG). The report looks at the broader advertising market picture (see Forecasts), as well as covering predictions for the individual media sectors. Advertising growth MPG’s forecasts for advertising… Continue reading Media Planning Group 2002 Forecasts By Medium
