Marks & Spencer has retained its position as the most written about ad in the UK national press with its “Exclusively for Everyone” campaign proving that celebrities continue to be the favourite weapon of advertisers.The Marks & Spencer campaign, which featured celebrities such as Zoe Ball, Julian Clary and Hugh Lawrie, led to the high… Continue reading M&S Tops Ads That Makes News Survey
The development of the unmetered internet access market in the UK may have been given a boost today, after a proposal from Oftel seeks to change the way BT charges other operators that wish to provide the service. The telecommunications watchdog has proposed that BT should charge operators that provide unmetered access in the same… Continue reading Oftel Proposals May Boost Unmetered Internet Access Market
IPC is extending its portfolio of home interest titles with the launch of a new homes and interiors magazine called Creating Beautiful Homes.The title, which will go on sale on 7 February with a cover price of £2.75, is being launched as a spin off from IPC’s 25 Beautiful Homes, which saw circulation rise by… Continue reading IPC Unveils New Home Interest Title
The European Information Technology Observatory (EITO) has compiled its 2002 trends and forecasts statistics on the worldwide and European information and communications technology markets (ICT) markets. The research group notes that 2001 was a difficult year for the global economy and for the ICT industry, but argues that Europe continues to progress towards the e-economy.… Continue reading Ecommerce, Technology, IT And Internet Forecasts From EITO
Jupiter MMXI has published its first report charting UK internet usage both at home and at work and has revealed that over 18 million people accessed the internet from these locations during December 2001.Jupiter MMXI’s international research director, Jonathan Jephcott, said: “The release of the combined work and home data provides the media industry with… Continue reading Jupiter MMXI Unveils Combined Internet Data
According to the latest Forrester Online Retail Index, total US spending on online sales increased from $4.9 billion in November to $5.7 billion in December. The number of households shopping online increased from 16.8 million in November to 18.7 million in December and consumers spent an average of $304 per person in December, compared with… Continue reading US Online Shopping Totals From Forrester
Taxi Media has secured a deal with UBS Warburg to promote the Andy Warhol exhibition at the Tate Modern in London.The deal, which will run from 4 February to 4 March, is the company’s first month-long fully liveried campaign and will feature 16 red liveried taxis carrying Andy Warhol’s signature as well as details of… Continue reading Taxi Media Moves Into Modern Art
Worldwide spending on magazines is set to rise by over 27% by 2005 according to a new report from PricewaterhouseCoopers, says the PPA. The report forecasts that magazine advertising, highly sensitive to changes in the economy, tends to grow faster than other media during times of economic expansion. PWC forecasts that the magazine market will… Continue reading Worldwide Magazine Spending Set To Rise 27% By 2005, Says PWC
According to an upcoming report, Residential Broadband: Cable Modems, DSL & Fixed Wireless, from The Strategis Group, residential broadband services will cover 38 million US households by 2006. “The economic environment of the past year, combined with uncertainty surrounding competing technologies and floundering business models, threatens to slow the growth in demand for residential broadband.… Continue reading 35% Of US Households Will Have Broadband Access By 2006, Says Strategis
GWR, which announced on Wednesday that in the 3 months to December 2001, revenues at the company have fallen by 8.4% for the year (see Trading Updates Offer Little Hope To Radio Industry), was one of the best performer’s in yesterday’s media market. Shares were up 4.73% to close at £2.43˝, an increase of 11p… Continue reading Sharewatch
