Online advertising in the UK has increased 66% year on year in the run up to Christmas, with the number of online shopping campaigns increasing from 271 during November 2000 to 449 in November this year.A report from LemonAd also found that the total number of campaigns over the year was 7,099, placed on 411… Continue reading Online Ads Increase In Christmas Run-Up
Jose Cuervo Gold Tequila is to use radio advertising for the first time this Christmas by sponsoring Virgin Radio’s Party shows over the festive period.The deal means that the drinks brand will “own” the shows for the next four weeks. They usually go out on Saturday evenings between 6pm and 10pm, but the deal also… Continue reading Jose Cuervo Takes A Shot At Radio Ads
The Radio Authority has advertised the local digital multiplex licence for Norwich and the surrounding area. The potential audience of over 15 year olds for the area covered is 550,000.The current commercial licences held for the Norwich area are all for stations either owned or part-owned by GWR: Broadland 102, Classic Gold Digital Amber and… Continue reading Radio Authority Advertises Norwich Multiplex
Year end results for Daily Mail & General Trust plc, released today, revealed a 7% drop in profits despite an overall rise in advertising revenues. Adjusted profit before tax was £178 million compared to £192 million for 2000, turnover was up 6% to £1.96 billion. The last two months have seen a sharp decline in… Continue reading DMGT Results Bring No Respite From Ad Gloom
The FT reports this morning that troubled German media company Kirch have held talks with Liberty Media regarding the group’s debts (see Kirch Group Faces Financial Crisis, Say Reports) and possible ways of raising funds in order to meet loan repayments and satisfy demands from shareholders. In November Liberty boss John Malone met Leo Kirch… Continue reading Kirch In Talks With Liberty Media
Jupiter Media Metrix today released the third instalment of its Online Shopping Index, which revealed that visitors to a sample of around 500 shopping sited increased 50% compared with the same week last year, rising from 34.9 million to 52.4 million unique visitors. The index was up 1% against the previous week, when 51.7 million… Continue reading Jupiter Reports Record High In US Online Shopping
During the course of a fairly bad day for media, Carlton Communications was among the worst performers, falling 6.3% or 15½p to £2.30. Telewest, which this week was reprimanded by the ASA for the advertising of its broadband services (see ASA Rules Against ISP Advertisers) also fell heavily, by 5½p to 64¼p.The closing prices of… Continue reading Sharewatch
According to the Publishers Information Bureau, total US magazine revenue fell again in November to $1,582,558,240 – an 11.2% decrease on last year. Advertising pages were down 17.3% on last year to 23,053. Advertising revenue for the year to date decreased 4.3% on the same period 2000 at $14,907,644,194 and ad pages were 219,554, down… Continue reading US Magazine Revenues Tumble Further In November
DMGT Results Bring No Respite From Ad GloomYear end results for Daily Mail & General Trust plc, released today, revealed a 7% drop in profits despite an overall rise in advertising revenues. Adjusted profit before tax was £178 million compared to £192 million for 2000, turnover was up 6% to £1.96 billion.The last two months… Continue reading DMGT Results Bring No Respite From Ad Gloom
BCMG companies the Billett Consultancy and Barsby Rowe have launched a sponsorship evaluation service, designed to help advertisers assess opportunities within the growing sponsorship market.Sponsorvue offers post-campaign analysis of the overall price and value of a promotion, but can also be used prior to a campaign when the potential value of a campaign needs to… Continue reading Billetts Launches Sponsorship Evaluation
