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Publicis Groupe have announced the acquisition of Japanese marketing services agency Gravitas, to be immediately re-branded as Publicis Dialog and merged with Publicis Japan’s existing operations. Sloan Carr, CEO designate for Publicis Japan commented: “Joining the Publicis network is a great match for Gravitas for two reasons: complementary businesses and shared philosophies. Since our firm… Continue reading Publicis Makes It Big In Japan

Orange’s “Palm of Hand” poster advert was the most memorable and recognisable poster of 2001, according to research commissioned by Maiden Outdoor.The poster, which was created by Lowe Lintas, planned by Media Planning and bought by Posterscope, was recognised by 70% of those who took part in the survey, with 90% of respondents, aged between… Continue reading Orange Tops Most Memorable Poster Survey

The Mirror has launched a text information service which will allow subscribers to receive breaking news stories, showbiz gossip and football news via their mobile phones.The service, called Instant Mirror, is being sold through the Carphone Warehouse stores and website. A payment of £5.99 will mean users receive text alerts over 30 days from activation.… Continue reading Mirror Launches SMS Information Service

Freeserve is cutting 18 positions from its editorial and advertising sales team following a five-month review of its portal business.A spokesperson for Freeserve today confirmed that five positions would be “made redundant” from the advertising sales team, with the remaining 13 coming from the portal and business development departments. However, the internet service provider claims… Continue reading Freeserve Cuts 18 Positions

The mediaDNA consortium, made up of Zenith Media, BSkyB, Capital Radio and News International, today presented the results of the research it launched last year (see Consortium Launches Brand Opinion Survey) into the perception of the 85 top UK media brands. The media covered includes all national newspapers, major consumer magazines, principle radio stations and… Continue reading MediaDNA Presents Media Brand Findings

The Super Bowl is America’s premier sporting event and according to the Jack Myers Report, last weekend’s Super Bowl XXXVI was a showcase for some of the world’s largest brands.Rumours that the American TV networks were having trouble attracting advertisers in the wake of the events of 11 September were allayed with brands such as… Continue reading Super Bowl XXXVI Showcases Advertising

ITV partners, Carlton and Granada, were among the worst performers in yesterday’s media market. The former saw shares fall 8.29% to close at £1.88, while the latter was down 5.35% to finish at £1.19˝, a loss of 6žp on the day before.Cable and Wireless saw shares fall 3.80% yesterday to close at £2.59ź following speculation… Continue reading Sharewatch

Global market information company, Taylor Nelson Sofres (TNS), has agreed to acquire the broadcast division of BMC News and will combine the division’s activities with those of TNS Tellex.The merged entity will be one of the UK’s leading broadcast monitoring specialists and will build on the group’s existing media intelligence activities in 20 countries, says… Continue reading Taylor Nelson Acquires TV And Radio Monitoring Business

ITV Digital is making a number of cost-cutting redundancies from its interactive arm as part of a restructure brought on by the “difficult economic climate.”A spokesman for ITV Digital confirmed that internal restructuring was taking place at ITV Active and said that a “limited number” of job cuts would be made, reflecting the commercial realities… Continue reading ITV Digital Restructures Interactive Arm

Market information network Taylor Nelson Sofres (TNS) has acquired the custom research division of US-based Greenfield Online (GFOL), which will be integrated into TNS Intersearch. GFOL will now be dedicated to serving the online data collection needs of research companies, which in turn conduct web research for a range of blue chip clients. In the… Continue reading Taylor Nelson Sofres Acquires US Internet Research Group