RAJAR has outlined the new developments it expects to progress on in the New Year. Amongst these is the testing of meters which could see a shift from the current diary system to an electronic method of measuring radio audiences.RAJAR’s managing director, Jane O’Hara, explained “RAJAR has spent much of the past year exploring a… Continue reading RAJAR To Test Electronic Meters
November’s viewing figures from BARB show that as the winter schedules got underway, the shift in pulling power continues to move away from the traditional names as viewing diversifies.Year on year, ITV1 has saw its share of viewing fall in November, from just under 30% share in 2000 to just over 25% this year. Recently… Continue reading Digital TV Round-Up – November 2001
Emap Elan is closing its men’s health and fitness title, FHM Bionic, just three months after increasing its circulation from biannual to monthly.Emap have confirmed that 11 jobs are to go at the magazine, which was relaunched as a monthly under former Men’s Health editor, Phil Hilton, in August (see FHM Bionic Goes Monthly). Only… Continue reading Emap To Close FHM Bionic
Vivendi Universal yesterday sold a third of its stake in BSkyB, leaving it with a 15% share in the company. It is thought that the money raised from the sale, around £1bn, will be used to fund further acquisitions by the company.Thanks to Vivendi’s decision not to offload all its interests in BSkyB at once,… Continue reading Vivendi Offloads BSkyB Shares
United Business Media (UBM) is expecting revenue and profits to finish the year in line with expectations, despite the difficult market conditions. In a pre-close trading statement today, chief executive Clive Hollick said the company had achieved a “A satisfactory performance in an exceptionally tough year”, continuing: “The significant reduction in our cost base leaves… Continue reading UBM Says Profits Will Be As Expected
Online advertising in the UK has increased 66% year on year in the run up to Christmas, with the number of online shopping campaigns increasing from 271 during November 2000 to 449 in November this year.A report from LemonAd also found that the total number of campaigns over the year was 7,099, placed on 411… Continue reading Online Ads Increase In Christmas Run-Up
Jose Cuervo Gold Tequila is to use radio advertising for the first time this Christmas by sponsoring Virgin Radio’s Party shows over the festive period.The deal means that the drinks brand will “own” the shows for the next four weeks. They usually go out on Saturday evenings between 6pm and 10pm, but the deal also… Continue reading Jose Cuervo Takes A Shot At Radio Ads
The Scottish Executive has invested in taxi advertising in an effort to prevent drink-driving during the Christmas season. The message “Drink Driving- You’ve too much to lose” has been carried on 80 supersides and 20 single door ads on Taxi Media cabs around Edinburgh, Glasgow and Aberdeen since 10 December, and the campaign will run… Continue reading Taxis Carry Drink-Drive Warning
Vivendi Universal (VU) yesterday sold a third of its stake in BSkyB, leaving it with a 15% share in the satellite television company. It is thought that the money raised from the sale, around £1 billion, will be used to fund further acquisitions by VU. Vivendi’s decision not to offload all its interests in BSkyB… Continue reading Vivendi Offloads BSkyB Shares
United Business Media (UBM) is expecting revenue and profits to finish the year in line with expectations, despite the difficult market conditions. In a pre-close trading statement issued today, chief executive Clive Hollick said the company had achieved a “satisfactory performance in an exceptionally tough year,” adding that, the ‘significant reduction’ in UBM’s cost base… Continue reading UBM Says Profits Will Be As Expected
