More Uk articles

Dow Jones, publisher of the Wall Street Journal, today announced preliminary earnings for 2001 which revealed net income of $2.1 million, or three cents a share, compared with a net loss of $274.3 million, or $3.15 a share, for 2000. Net income for the fourth quarter was £1.5m, compared with a net loss of £192.9m… Continue reading Dow Jones Moves Into Profit But Ad Volume Drops

UK consumers purchase over £23 billion worth of goods through direct mail each year, according to research carried out on behalf of the Direct Mail Information Service (DMIS).Managing director of the DMIS, Jo Howard-Brown, said: “The figures show why direct mail is the most dynamic medium in the overall marketing mix and why British companies… Continue reading Direct Mail Generates £23 Billion In Sales

Media and communications group, WPP, has announced that its wholly-owned operating company, Ogilvy Public Relations Worldwide, has agreed to acquire 28.4% of PRAP Japan, one of the largest international public relations firms in Japan. The company is Based in Tokyo and with offices in Beijing and Shanghai; its clients include Axa Life Insurance, British Airways,… Continue reading WPP Takes Stake In Japanese Public Relations Firm

ISBA has called on the Government to reject the BBC’s reworked proposal for BBC3 claiming that the channel, aimed at 16-35 year-olds, would be too similar to Channel 4’s E4.In a submission to the Department of Culture Media and Sport, ISBA said that the existence of BBC3 would be “fundamentally against the interests of UK… Continue reading ISBA Moves To Block BBC3

Casino-on-net.com was the most popular online advertiser for December. The online gambling site, which also occupied the top spot in November, gained exposure among 6,704,000 individual at-home internet users during December and commanded 45% reach of the total UK at-home internet universe. Dell.com moved up two places from November to become the second most popular… Continue reading New Media Round-Up

Maiden is to roll out two new London Transvision sites in Euston and Liverpool Street stations in the spring or summer of this year. The giant LED screens, which show a silent news service provided by ITN along with advertising to passengers on the station concourse, will join similar sites at Victoria and Waterloo in… Continue reading Maiden To Roll Out More Transvision Screens

The Radio Advertising Bureau (RAB) has set its sights on attracting more household cleaning brands to use radio advertising, with the publication of a document drawing on a variety of research.Mark Barber, director of advertiser consultancy, said: “The traditionally TV-dominated media schedule is very one dimensional when it comes to talking to consumers. The challenge… Continue reading Radio Targets Household Cleaning Brands

ITV will no longer publish commercial performance targets for ITV1 after failing to meet them for the past two years (see ITV To Miss Peak Time Share Target).ITV’s marketing and commercial director, Jim Hytner, has taken the decision to end the network’s commitment to publishing the targets and will instead present ITV’s ambitions to advertising… Continue reading ITV Abandons Performance Target Strategy

The number of online adverts increased 8% month on month during December even though fewer brands advertised on the internet, according to Lemonad’s latest online advertising barometer figures.Lemonad claims that online advertising “surged” in the run up to Christmas with the number of adverts reaching 14,196, despite the number of advertisers using the medium declining by… Continue reading Online Ads Rise In December

GWR this morning released a trading update in order to keep investors informed of the company’s progress in these ‘uncertain and volatile’ times for the UK radio advertising market. The group announced that in the 3 months to December 2001, revenues have fallen by 8.4% for the year, 10.8% in the UK, including a 19.4%… Continue reading Trading Updates Offer Little Hope To Radio Industry