Audited figures are the oil that makes the cogs of the advertising industry machine run smoothly. But should a lack of accountability keep newer forms of advertising on the sidelines, or should advertisers have the courage to encourage innovation, asks Anna Wise editor of MediaTel’s NewsLine.One of the major issues faced by younger media such… Continue reading Advertising By Numbers
Carlton Communications revealed a fall of 39% in core profits in its preliminary year end results, released today. Unsurprisingly the fall in advertising revenue was the prime reason for the slump although the burden of ITV Digital continues to weigh heavy on Carlton’s balance sheet.Around 100 hundred jobs are expected to go at Carlton, on… Continue reading Carlton Losses Mount As More Jobs Go
The Government has unveiled a series of initiatives designed to boost the uptake of broadband services in the UK.E-commerce Minister Douglas Alexander, has outlined the Government’s strategy to “map out a route forward for the UK’s broadband industry.” The strategy highlights the need for increased competition in the broadband market and proposes a joint Government/industry… Continue reading Government Unveils Broadband Initiatives
Taxi Media has appointed Wendy Asiedu to the newly created role of group sales manager and has hired two sales managers as part of a move to expand the company.In her new role Asiedu, who has been a sales executive at the company for four years, will take on responsibility for sales across the agency’s… Continue reading Taxi Media Appoints New Group Sales Manager
In its latest media economy forecasts, Optimedia predicts that UK advertising will see an upturn in Q3 2002 and boldly forecasts that a decline of 2% in overall growth in 2001 will be followed by a 2% increase in 2002.Television UK television has suffered badly this year, particularly ITV. Again Optimedia believes that the upturn… Continue reading Media Revenue & Inflation Forecasts From Optimedia
ITV’s director of channels, David Liddiment, has publicly rejected claims that he has been defeated by BBC1’s recent ratings domination. Writing in the Independent today, he said: “I am not about to surrender ITV1’s position as Britain’s most popular channel.”Liddiment’s defensiveness comes after many interpreted the speech that accompanied the launch of ITV’s winter schedule… Continue reading Liddiment Defends Risk Taking
In a pre-conference trading statement today, Cordiant Communications revealed that underlying profits were likely to decline by around 9% for the full year, compared to previous expectations of 5% (see Shares Slump As Cordiant Issues Profits Warning). The group says that market conditions remain “exceptionally difficult” and that the acceleration of decline in the second… Continue reading Cordiant Makes Further Jobs Cuts As 2001 Revenue Predictions Fall Further
In its latest media economy forecasts, Optimedia predicts that UK advertising will see an upturn in Q3 2002 and boldly forecasts that a decline of 2% in overall growth in 2001 will be followed by a 2% increase in 2002. Estimated Total Advertising Revenue and Inflation 2000 2001 2002 2003 2004 2005 £ millions… Continue reading Media Revenue & Inflation Forecasts From Optimedia
The ASA and the CAP are taking action to prevent a US based company from sending out promotional mail for a slimming product that is causing UK consumers “fear, distress and anger.”ASA and the CAP have received over 150 complaints against a mailing sent by the Health Laboratories of North America, which contains a hand-written… Continue reading ASA And CAP Act Against Deceitful Direct Mail
Week on week analysis of the media market shows that Granada saw shares rise 5.48% to close at £1.54, an increase of 8p on the previous week. After releasing its end of year results last Wednesday (see ITV Digital Losses Weigh Heavy On Granada ) revealing losses of £185m for the year, Granada announced that… Continue reading Sharewatch
