Today’s RAJAR listening figures for the 3 month period to December 2001 show that BBC Radio has retained a larger share of listening than Commercial Radio, with All BBC Radio taking a 53.4% share compared to All Commercial’s 44.6%. This represented a period on period increase of 1.8 percentage points for the BBC and a… Continue reading RAJAR Results Q4 2001- Overall Summary
Advertising agency Publicis is claiming to have created the first fully interactive TV ad that allows viewers to alter the content of the commercial within the broadcast stream.The 60 second ad, which has been created for homeless charity, The Depaul Trust, allows viewers to select a choice of narrative at set points within the commercial… Continue reading First Fully Interactive TV Ad Unveiled
colspan=”5″>BBC Radio Stations Weekly Reach (000s) Year On Year Comparisons
The BBC is launching its first digital radio station, Five Live Sports Extra, on 2 February and plans to roll out a further four digital radio stations over the next year.Five Live Sports Extra, which was given the go ahead by the Government last year (see Government Says No To BBC3), is intended to compliment… Continue reading BBC To Launch Its First Digital Radio Station
BARB has said that ATR, the contractors supplying its data, have resolved the problems that led to the “regrettable” delay in the release of viewing figures earlier in the month.BARB’s chief executive, Caroline McDevitt, said: “We are confident that the teething problems of recruiting and installing a new and much larger panel have been resolved.… Continue reading BARB Resolves Data Problem
Casino-on-net was the top online advertiser for men during December 2001. The online gambling site gained exposure among 4,149,000 individual male users throughout the month and achieved 27.9% reach of the total at-home internet universe. Amazon.co.uk held on to a strong mid-table position and was the fourth most popular online advertiser for men during December.… Continue reading New Media Round-Up
The following tables show the best and worst performers, in terms of weekly reach and share of listening, of the local commercial stations broadcasting outside London.The following stations were reporting on revised TSAs this period (New TSA in brackets): Peak 107 FM (405,227); Fresh AM (173,545); Kingdom FM (271,384); Q102.9FM/Q97.2FM (244,327); FM107.6 The Fire (289,671);… Continue reading RAJAR Results Q4 2001: Local Commercial Stations
The period ending December 2001 was one of mixed fortunes for London’s commercial radio stations. Kiss 100 FM added 6% to its weekly reach period on period and Capital FM saw a rise of 1.7%, bringing its reach to just below 3 million. At the other end of the scale, Jazz FM 102.2 saw a… Continue reading RAJAR Results Q4 2001: Mixed Fortunes For London’s Commercial Radio Stations
RAJAR Results Q4 2001- Overall SummaryToday’s RAJAR listening figures for the 3 month period to December 2001 show that BBC Radio has retained a larger share of listening than Commercial Radio.While Commercial Radio’s losses were spread across both local and national stations, the BBC only saw share of listening increase period on period for its… Continue reading RAJAR Results Q4 2001-
Overall Summary
Year on year, the largest percentage increase in weekly reach among national stations was at BBC Radio 2, which put in a strong performance again, increasing 15.5% year on year to achieve an average weekly reach of 12.3 million.In the commercial sector Classic FM managed an increase of just under 11% year on year. Meanwhile… Continue reading RAJAR Results Q4 2001- National Stations
