New research into advertising using email, the internet and SMS has revealed a fine line between effectiveness and irritation. Certain types of internet advertising were identified as more irritating than others, promotional emails were found to be fairly acceptable, especially if the user had register with the source, but SMS ads are not a popular… Continue reading Research Reveals Attitudes To Online Ads
The ASA has refused to uphold complaints against Shepherd Neame despite objections that an ad for the brewery’s Spitfire beer was “xenophobic” and would “encourage anti-social behaviour.”The ad, which appeared in the Daily Telegraph, was headlined “Germany defeated. Now on to Japan. Sound familiar?” The strapline, shown next to a photograph of a Spitfire beer… Continue reading ASA Bails On Shepherd Neame’s Spitfire Ad
Capital Radio has announced a shift in its investment plans which will see a drop in funds for interactive ventures and an increase in money going to digital radio. Expected spend on digital radio is set to increase by a third, from the £3.0 million spent in 2001 to £4.0 million in the new financial… Continue reading Capital Shifts Invesment From Online To Digital
While the computer gaming magazine market as a whole has seen some shrinkage over the past couple of years, the total circulation for the largest sector within the market, Playstation magazines, remains well over half a million. Importantly for advertisers, the target readership for these titles is men in their late teens/early twenties, an age… Continue reading Feature: Playing The Computer Game Market
Almost 40% of British adults now have home internet access and six service providers each control more than 5% of this total subscriber base, according to data from Forrester Research released today. The research company says that the penetration of home Net access has risen from 32% of adults to 40% in only the last… Continue reading Britain’s Home Internet Access Reaches 40% Of Adults
GWR, which released a gloomy set of interim results yesterday showing a 70% drop in pre-tax profits (see GWR Profits Drop 70% On Poor Advertising Market), was one of the worst performers in yesterday’s media market with shares dropping 11.36% to close at £261˝.SMG, whose wholly owned subsidiary, Pearl & Dean, was awarded the four-year… Continue reading Sharewatch
Revenue Terrestrial: Recent analyst forecasts suggest that in the coming months ITV revenues will not deteriorate further to any great degree, but nor will it improve sufficiently to pick up the full-year average. Despite this, the run up to Christmas is expected to be poor for ITV. Analysts at ABN AMRO are sticking by their… Continue reading Insight Sector Report: TELEVISION – 21.11.01
Analysis of the latest BARB data on digital TV viewing shows some dramatic year on year changes among the main contenders for viewing share.In all homes, non-terrestrial channels increased their share of viewing during October. BBC1 has also found itself in a stronger position during October, rising from a 26.5% average share of viewing to… Continue reading Digital Viewing Round-Up – October 2001
UK broadband internet users are cutting the amount of time they spend watching television in order to use the internet, according to research published by Fletcher Advisory.A study into the viewing habits of broadband internet users has found that 34% of those with a high-speed internet connection have cut their TV viewing time by five… Continue reading Broadband Users Turned Off By TV
Capital Radio has announced a shift in its investment plans which will see a drop in funds for interactive ventures and an increase in money going into digital radio. Expected spend on digital radio is set to increase by a third, from the £3m spent in 2001 to £4m. Interactive spending will drop from the… Continue reading Capital Shifts Invesment From Online To Digital
