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Jupiter Media Metrix has found that advertisers are very sceptical about forming long-term relationships with agencies for interactive marketing. According to a new report, released today, 37% of advertisers prefer to compensate agencies on a per-project basis, whilst 23% favour paying a straight retainer. “Advertisers are ambivalent about the future of their agency relationships, preferring… Continue reading Two Thirds Of Advertisers Unsure About Agency Relationship For Interactive Marketing

Virgin Radio is claiming to be the world’s most listened to internet radio station after figures from MeasureCast revealed that almost 100,000 people tuned into the station via the net during December 2001.According to the figures, Virginradio.co.uk streamed 739,651 hours of music to an audience of 99,878 during December, making it the number one ranking… Continue reading Virgin Claims Number One Spot

Almost three quarters of all domestic internet users in France visited an e-commerce site in November last year, according to figures from NetValue released this month. NetValue says that 7 million French Net users – 73.4% of the domestic market – accessed online retail sites in the run up to Christmas. In addition, 42.4% performed… Continue reading French Consumer E-Commerce Boomed In November, Says NetValue

The IPA has unveiled its 20 core principles for the advertising industry in a new publication called Shared Beliefs.The book, which is aimed at “everyone who works in advertising,” is the culmination of three years of research and is intended to help agencies and clients get the most out of advertising.The study proposes that there… Continue reading IPA Unveils 20 Core Principles

NTL is planning to rent space on its broadband access network to rival companies in a bid to clear its mounting debt burden.The move will see NTL offer a wholesale broadband product to other internet service providers (ISPs) alongside its own branded service. A spokesperson for NTL today confirmed that the company is holding talks… Continue reading NTL To Offer Wholesale Broadband

Despite the lure of more channels and better quality digital TV has been relatively slow in getting off the ground. With the Government’s deadline for the analogue switch off looming, Denise Turner, director of insight & effectiveness at the Media Planning Group looks at what the future holds for digital TV.It’s not been a great… Continue reading Fulfilling The Digital Vision

Once again, ABC figures for national newspaper circulation were down in a month on month comparison. December’s figures showed an overall drop of 2.7% compared to November’s total.One of a handful of increases was at the Financial Times, which increased its circulation by over 17,000 or 3.5% compared to November. The Sunday Express, not usually… Continue reading National Newspaper ABC Round-Up – December 2001

Media communications and market research company, Aegis Group, announced today that it has acquired two US interactive media agencies, San Francisco-based Lot 21 and Framingham, Massachusetts-based Vizium. The two companies will be integrated into Aegis’ existing interactive media business, Carat Interactive. Aegis is paying approximately £1.85 million for the two businesses – £1.4 million for… Continue reading Aegis Acquires US Interactive Agencies

Italian advertising spend dropped by 13.2% in November 2001, according to the latest figures from ACNielsen, compiled by analysts at ABN Amro, who had themselves predicted a decline of 14.5%. Newspapers were the hardest hit medium, falling by 19.7%, although this is much better than the 30.2% decline the broker had forecast. Magazines, on the… Continue reading Italian Ad Market Drops 13% In November

European advertisers and marketers are more upbeat about the economic prospects for 2002 than are consumers, according to a survey from agency network OMD Europe released this month. Just 5% of marketers intend to cut their budgets this year, whilst a third of the 500 working consumers questioned, said that they will be reigning in… Continue reading European Advertisers Confident On 2002 Budgets