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Guardian Newspapers (GNL), publisher of the Guardian, Observer and the Guardian Unlimited websites, is cutting 35 jobs across the group as a result of the deterioration in the advertising market, set to cost GNL £30 million this year. The company plans to cut commercial and editorial posts across the group, including five journalists from the… Continue reading Jobs Go At Guardian As Ad Downturn Costs

Channel 4’s fledgling digital entertainment channel, E4, is claiming an early victory for its new “Big Thursday” promotion in the run up to the channel’s 1st birthday on Friday (see Ali G Launches E4).A year from launch, there has been criticism that the channel, which is only available in an average 72% of multi-channel homes,… Continue reading E4 Upbeat As 1st Birthday Approaches

Jupiter Media Metrix has found that advertisers are very sceptical about forming long-term relationships with agencies for interactive marketing. According to a new report, released today, 37% of advertisers prefer to compensate agencies on a per-project basis, whilst 23% favour paying a straight retainer. “Advertisers are ambivalent about the future of their agency relationships, preferring… Continue reading Two Thirds Of Advertisers Unsure About Agency Relationship For Interactive Marketing

With a couple of exceptions, each month of 2001 saw a year on year decrease in the total circulation of national newspapers. One such exceptional month was September, when extraordinary events in the USA prompted an overall surge in sales. However, on average the market was down 275,000 each month in a year on year… Continue reading Feature: Broads Doing Best In National News Circulation

Almost three quarters of all domestic internet users in France visited an e-commerce site in November last year, according to figures from NetValue released this month. NetValue says that 7 million French Net users – 73.4% of the domestic market – accessed online retail sites in the run up to Christmas. In addition, 42.4% performed… Continue reading French Consumer E-Commerce Boomed In November, Says NetValue

Guardian Newspapers (GNL), publisher of the Guardian, the Observer and the Guardian Unlimited websites, is cutting 35 jobs across the group as a result of the deterioration in the advertising market.The newspaper publisher plans to cut commercial and editorial posts across the group, including five journalists from the Observer, six staff from the Guardian Unlimited… Continue reading Guardian Newspapers To Cut 35 Jobs

US radio revenue figures for November stabilised in the local ad markets, as ad sales dropped 7% compared to the same month a year ago, according to the latest data from the US Radio Advertising Bureau (RAB). The Bureau says that national advertising – harder hit than local in the downturn – appears to have… Continue reading US Radio Set For Slow But Steady Recovery, Says RAB

ISBA will take up its position on the Government’s Digital Television Stakeholder Group later this month, allowing advertisers to help influence Government decisions on the future of digital TV.The Stakeholder Group has been formed as one of the first steps of the Government’s recently launched Digital Action Plan (see Government Launches Digital TV Action Plan)… Continue reading Advertisers To Influence Digital TV

US cable subscribers numbered 69 million as of June 2001, up about 1.9% from the 67.7 million customers reported in June 2000, the Federal Communications Commission (FCC) said in its annual report on US multichannel competition, released this week. Combined cable and non-cable multichannel video programme distributor (MVPDs) subs increased to 88.3 million households as… Continue reading Digital Satellite Subscriber Growth Outstrips Cable In The US

The Interactive Advertising Bureau (IAB) is launching a series of guidelines aimed at standardising the way in which internet traffic is monitored.The guidelines, which are intended to improve the measurement of traffic to websites and establish the time period within which an online ad can be measured, will be unveiled next week.The new standards represent… Continue reading IAB Continues To Push For Accountability