European online retail spending will rise by 160% year on year this Christmas season, reaching a value of ₏4.1 billion, according to a new report from Forrester Research. Just under a quarter of all European online sales for the year will take place in December. The UK leads the way, with consumers accounting for 34%… Continue reading European Online Retail To Reach E4.1bn This Christmas
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Over 50% of companies that currently advertise on the internet plan to increase their online ad budget over the next year, according to a new study published today by ISBA. The study, conducted by research company Arc, shows that 70% of brands now advertise online and only 12% expect to see their investment in internet… Continue reading Advertisers To Build Investment In Online Campaigns
Channel 5 has announced the appointment of its new director of marketing and communications. David Pullan will join from MTV Networks, UK & Ireland, where he was vice president of marketing and digital channels, in the New Year.Pullan steps into the shoes of Hytner, who left to become marketing and commercial director at ITV earlier… Continue reading Channel 5 Appoints New Marketing Director
Chrysalis Group and 365 Corporation are to merge their internet content business into a newly-created company in order to cut costs and move closer to profitability, the two groups have announced this morning.Chrysalis operates the Rivals.net sports content website and 365 Corp produces a number of sports-related sites such as Football365 and Cricket365. The groups… Continue reading Chrysalis And 365 Merge Sports Website Businesses
MediaTel clients warmed up for the party season on Friday when they came to our Regent Street offices to celebrate the launch of the MediaTel Group brand and help celebrate the company’s 20th birthday.Managing director Derek Jones welcomed representatives of media companies which use MediaTel services. Introducing the new group site, he also announced the… Continue reading Party Time At MediaTel Group
Chrysalis Group and 365 Corporation are to merge their internet content business into a newly-created company in order to cut costs and move closer to profitability, the two groups have announced this morning. Chrysalis operates the Rivals.net sports content website and 365 Corp produces a number of sports-related sites such as Football365 and Cricket365. The… Continue reading Chrysalis And 365 Merge Sports Website Businesses
In today’s consultation document on media ownership, culture secretary Tessa Jowell inferred that the 20% rule which currently governs cross media ownership may remain and may yet be extended to cover all media markets. Driven by the belief that “the existing media ownership rules are outdated, inconsistent and not flexible enough to respond to the… Continue reading Cross Media Ownership Rules To Stay, Says Jowell
A last minute rush by advertisers to buy television airtime is currently taking place in the US, as marketers attempt to make the most of improving consumer confidence and spending predictions with pre-Christmas promotions. According to an analysis by Jack Myers Report, advertisers are off-loading remaining budget that had previously been put on the side… Continue reading US Marketers Push Up Pre-Christmas Spend, But New Year Outlook Remains Gloomy
ITV signed a deal with BSkyB last week securing carriage of ITV’s channels on BSkyB‘s digital platform (see Digital Truce For ITV And Sky). ITV partners, Carlton and Granada, saw shares fall in week on week analysis, the former was down 6.96% to finish at £2.30ž, a loss of 17źp on the week before, while… Continue reading Sharewatch
Digital radio receivers will be available for less than £100 by the middle of next year, according to radio operator GWR Group. The company’s Digital One subsidiary has developed the technology in partnership with Imagination Technologies. The new processor chips, especially designed to bring down the cost of digital radios, will be available in a… Continue reading Radio Companies Push Cheap Digital Receivers
