Emap’s advertising chief, Tom Toumazis, has quit the company to take up a new role at Walt Disney.Toumazis, who has been advertising chief at Emap since 1999, will join Disney as senior vice-president and managing director of European distribution. He will take on responsibility for marketing and licensing Disney programming.His departure comes at a difficult… Continue reading Emap Ad Chief Leaves For Disney
New research reveals that 40% of web surfers will visit a news or information site more often if its pages load faster and advises that companies should worry less about spending lots of money on the latest web design technology, as this will not increase user levels. According to the Jupiter Research Web Enterprise report,… Continue reading Technology For Technology’s Sake Doesn’t Necessarily Build Website Use, Says Jupiter
Ticketmedia, the ticket advertising group, has been awarded a five year advertising contract for London Underground tickets worth an estimated £5m.The group, who will have the exclusive rights to market and sell ticket advertising on London Underground from 1 October, was awarded the contract by Viacom Outdoor, who handle all advertising and sponsorship opportunities on… Continue reading Ticketmedia Nets £5m Ad Contract
The ITC has upheld a complaint from Sky Digital regarding advertising by its competitor, ITV Digital, which BSkyB claimed included a misleading comparison.The advertisement said that viewers would not need a dish and “would get all the channels through the ITV Digital box.” BSkyB complained that this was not a fair comparison to digital satellite.… Continue reading ITC Upholds Digital Complaint
Granada has announced that Toyota is to sponsor ITV1’s Formula One coverage for the next four years in a deal worth more than £25m.The deal, thought to be one of biggest in UK sports broadcasting to date, will run from March 2002 and includes full broadcast sponsorship of the racing event, online sponsorship of the… Continue reading Toyota To Sponsor ITV1’s F1 Coverage
Rivals.net, the Chrysalis owned network of sports websites, has signed a five figure deal with IBM to sponsor its Ryder Cup coverage.The deal will see IBM take full sponsorship of the Rivals.net golf site, Tee-2-Green, and includes banner ads and branded screen savers.Rivals.net sales executive, Mark Wright, said: “Rivals.net will be closely following the Ryder… Continue reading Rivals.net Signs Up IBM
Channel 4 have today hit back at the ITC, branding their ruling on the Brass Eye satirical documentary “unclear and contradictory.”Channel 4’s director of programmes, Tim Gardam, today attacked the regulator, which condemned the programme, broadcast on 26 July, for causing “exceptional and gratuitous offence.”He said: “What is disappointing and confusing about the ITC ruling… Continue reading Channel 4 Hits Back At ITC
New media advertising is set to boom over the next few years, despite its rocky fortunes in the last 18 months. Market researchers Allegra Strategies forecast that while the difficult market will mean a downturn this year, the average rate of growth for the next few years for new media ad revenues will be 51.8%… Continue reading New Media Ad Revenue To Rise
The number of UK homes with multi-channel TV has reached the 10 million mark according to the latest figures from the British Audience Research Bureau (BARB). The figures show that 41% of the UK’s 24,458,000 TV households now have multi-channel TV and that almost 28 million individuals throughout Britain have access to multi-channel services. The… Continue reading 10 Million UK Homes Have Multi-Channel TV
The Wireless Group, which announced pre-tax profits of £22.5m yesterday (see Scot FM Sale Boosts Wireless Group), did not escape the gloom effecting the rest of the media market, with shares falling 4.85% to finish at 78˝p, a loss of 4p on the previous day.Telewest saw stock drop to an all time low yesterday with… Continue reading Sharewatch
