Viacom Outdoor has launched a new initiative allowing advertisers to combine outdoor advertising with SMS technology in a single package.The Txt2Go service has been designed to allow advertisers to establish long term relationships with consumers, who will be able to respond to outdoor campaigns by choosing to receive further information via text messages or be… Continue reading Viacom Launches Outdoor SMS Initiative
BBC director general Greg Dyke has met the Government’s refusal to let the BBC go ahead with plans for BBC3 with “surprise” and “disappointment”.Responding to Culture Secretary Tessa Jowell’s decision not to let the broadcaster replace BBC Choice with BBC3 (see He added: “We believe our proposals do meet the BBC’s core public service criteria… Continue reading Dyke “Disappointed” As BBC3 Refused
Advertising agencies, Admedia and Fitting Exposure, are giving advertisers the opportunity to reach consumers in a one-to-one environment with initiatives that target women in washrooms and shop fitting rooms across the UK.Washroom advertiser Admedia, has launched “Response-its” to target female consumers in what it describes as “discreet surroundings.” Pharmaceuticals company Pharmacia is the first to… Continue reading Agencies Target Women “Discreetly”
According to figures released by the Publishers Information Bureau this month, US magazine advertising has declined again for the month of August in terms of both volume and revenue. The troubled technology sector saw the greatest drop with revenue from this sector falling by 41% and volume by almost 50%. US Magazine Adspend Comparisons August… Continue reading US Magazine Ad Revenue Shows Further Decline
Interim results released by French broadcaster TF1 today show a deteriorating outlook for the second half of the year. The company is now expecting a 3-5% decline in advertising revenues for the whole of 2001. Given that there was a 0.2% growth at the interim stage, this implies a fall in ad revenues of between… Continue reading European Broadcasters’ Outlook Slumps As Ad Visibility Remains Poor
Merrill Lynch has this morning downgraded its advertising forecasts for ITV companies Carlton Communications and Granada, causing stock in each to fall during the morning’s trading. Carlton was down 14p at 229p by 11:00am and Granada, after an earlier fall, had regained its opening price of 113ÂÂźp by this same time. “The woeful performance in… Continue reading Brokers Cut Carlton And Granada Forecasts Following Ad Deterioration
Whilst advertising forecasts for the near-term future were already largely negative, this week’s tragedy in the US is likely to see levels drop even further. Newspaper and television stations are in many cases offering almost blanket coverage of the disaster in New York and Washington. Whilst this means that audiences levels will understandably rise as… Continue reading Advertising Unlikely To Pick Up Following US Disaster
Interactive television retail (tRetail or t-commerce) is in trouble in the UK, according to a new report from Forrester Research. The company says that return on investment (ROI) is currently a distant possibility and that dozens of retailers are chasing tiny revenues. Rather than struggle on, retailers must reassess their opportunities now – the majority… Continue reading UK TV Retail Is Struggling According To Forrester
Recent declines in the share price of Carlton Communications (see Brokers Cut Carlton And Granada Forecasts Following Ad Deterioration) have caused it to fall out of FTSE100, the top 100 companies listed on the London Stock Exchange. At 1:30pm today Carlton’s shares stood at 235p, given the company a market capitalisation of £1.6 billion. The… Continue reading Carlton Falls From FTSE100 List
Merrill Lynch has this morning downgraded its advertising forecasts for ITV companies Carlton Communications and Granada, causing stock in each to fall during the morning’s trading. Carlton was down 14p at 229p by 11:00am and Granada, after an earlier fall, had regained its opening price of 113Âźp by this same time. “The woeful performance in… Continue reading Brokers Cut Carlton And Granada Forecasts Following Ad Deterioration
