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At the end of last week Zenith Media made further downgrades to its global advertising forecasts, cutting 2001 growth from -1.5% to -2.6% (see Forecasts). UK estimates were reduced from -0.5% to -0.3%. News of a change in Zenith’s advertising forecasts tends to send ripples throughout the industry and today stock in media companies Granada… Continue reading New Zenith Figures Could Indicate Full Consumer Recession, Says ABN

The London Underground, which is the world’s largest transport system, has reappointed Carlson Marketing Group as its booking agent and facilitator for field sales. Carlson has held the contract, involving research into marketing opportunities on the Tube, for the past eight years.Brona Connolly, head of field marketing at Carlson said of her company’s research into… Continue reading Tube Reappoints Carlson

Magazine publishers have seen sales increase by an average of 18% in the three years to October 2000, according to the latest Business Ratio report as analysed by the Periodical Publishers’ Association (PPA). During the same three-year period average profits increased by 5.5% and pre-tax profit margins dropped slightly to 11.2%. The average periodical publisher… Continue reading Magazine Sales Rose 18% In Three Years To October, Finds Survey

Lycos UK has launched a new form of online advertising which focuses on brand building rather than click-throughs. Called ‘Shutters’, it scrolls up and down the home page and is a non-clickable format to be used for brand and image building, said to also have positive effects on purchase intention.The company points out that in… Continue reading Lycos Launches New Ad Format

Great Britain’s leading commercial radio stations saw sales increase by 37% to an average of £5.4 million over the three accounting years to 1999/2000, according to The Prospect Shop‘s Business Ratio report. Profits rose by 101% to an average of £1.3 million last year. “The last three full accounting years have been extremely prosperous for… Continue reading Radio Companies See Medium-Term Profits Growth, Says Report

New media advertising is set to boom over the next few years, despite its rocky fortunes in the last 18 months. Market researchers Allegra Strategies forecast that while the difficult market will mean a downturn this year, the average rate of growth for the next few years for new media ad revenues will be 51.8%… Continue reading New Media Ad Revenue To Rise

Japanese telecoms giant, NTT DoCoMo, is set to become the world’s first group to offer the much-hyped third generation – or 3G – mobile phone system. The company this morning announced that it has applied for permission from the Japanese Government to launch the 3G wireless service on 1 October 2001. The system has been… Continue reading NTT DoCoMo Set To Win 3G Mobile Race

ABN May Downgrade Media ForecastsAt the end of last week Zenith Media made further downgrades to its global advertising forecasts, cutting 2001 growth from -1.5% to -2.6% (see Zenith Cuts Ad Forecasts Again). UK estimates were reduced from -0.5% to -0.3%.News of a change in Zenith’s advertising forecasts tends to send ripples throughout the industry… Continue reading ABN May Downgrade Media Forecasts

The Kent Messenger Group has expanded its radio interests with the purchase of Dover and Folkestone radio station Neptune fm. The group, which also includes 14 paid for and 16 free local newspapers, already owns TLR 107.2 in Thanet and CTFM in Canterbury, which means it now has substantial coverage in the West Kent area.As… Continue reading Kent Messenger Extends Radio Interest

Japanese telecoms giant, NTT DoCoMo, is set to become the world’s first group to offer the much-hyped third generation – or 3G – mobile phone system. The company this morning announced that it has applied for permission from the Japanese Government to launch the 3G wireless service on 1 October 2001. The system has been… Continue reading NTT DoCoMo Set To Win 3G Mobile Race