TiVo is launching a £3m marketing campaign to drive sales of its personal video recorder (PVR), which will be sold at a reduced price in the run up to Christmas.The campaign aims to raise awareness of the lifestyle benefits of the TiVo PVR system and will include print, cinema and online advertising. Ads appeared in… Continue reading TiVo Launches £3m Ad Campaign
After Capital and GWR released trading statements yesterday confirming the downturn affecting radio advertising revenue (see Media Market Round-Up), shares in Capital rose 2.51% to finish at £5.10, an increase of 12˝p on the previous day. GWR fared less well, however, with stock falling 3.77% to close at £1.66, down 6˝p on the day before.Shares… Continue reading Sharewatch
Natmags is cutting the price of Company magazine to £1.50 in an attempt to boost sales in an increasingly competitive market.From November, the magazine which currently sells at £2.60, will cost the same as Condé Nast’s Glamour, which launched with great success in March (see Handbag-Sized Glamour Proves Big Success).Company’s deputy managing director, Duncan Edwards,… Continue reading Natmags Cuts Company’s Cover Price
Thomson Intermedia has launched an online TV ad monitoring system, providing agencies, media owners and advertisers with analysis of TV creative and spend information.The system, called TV ART, gathers and links data across national, regional and satellite channels, enabling users to analyse TV advertising across a number of categories including spend, advertiser, programme and TV… Continue reading Thomson Intermedia Launches TV Ad Tool
The Audit Bureau of Circulations (ABC) is changing its rules so that all consumer magazines with display ad revenue over £5m a year will have to report large issue variances.Magazines with a variance of more than 20% above or below the average will have to report the change, which will then be included in published… Continue reading ABC Brings In New Rule
Cordiant Falls On Profits WarningShares in Cordiant Communications fell by over 40% this morning following the issue of a profits warning by the marketing and communications agency. After closing at 95˝p yesterday, shares in Cordiant had slumped to 56p in opening trade this morning.Cordiant said “Trading conditions in our industry are currently the most difficult… Continue reading Cordiant Falls On Profits Warning
The prospects for troubled publisher Future Network are uncertain this morning, after the company announced a suspension of shares instead of its expected interim results.Shares in Future have seen a major decline from their £9 high at the beginning of 2000. Last year the discovery of accounting errors at the company’s French subsidiary gave a… Continue reading Future Network Suspends Shares
Media Market Round-UpCompiled from this week’s City News reports on MediaTel Insight: The Future Network, which was expected to announce interim results today, has this morning issued a statement saying that shares have been suspended pending a further announcement later today. Coverage will follow on NewsLine and MediaTel Insight as further information emerges. On Wednesday… Continue reading Media Market Round-Up
Future Reveals LossesShares in Future Network remained suspended this afternoon as the group released its delayed interim results. In a statement this afternoon, Future said that shares had been suspended “in order to prevent a false market developing ahead of a significant refinancing announcement”. Details of the refinancing deal are expected ‘shortly’ and shares will… Continue reading Future Reveals Losses
According to Digital Set-Top Box Market Review & Forecast 2001 – 2007 released this week by Jon Peddie Associates, the worldwide set-top box market is poised for significant growth despite technologial challenges and the current economic troubles in the entertainment market. “The struggle between low cost and the increased capabilities of digital set-top boxes will… Continue reading 397.5 Million Digital Set-Top Boxes Will Be Installed Worldwide By 2007, Says JPA
