The UK stock market continued to struggle yesterday after Tuesday’s terrorist attack on America left the FTSE 100 at its lowest point for over a decade. Media shares showed vague signs of recovery in the aftermath of the tragic event.SMG, which became the latest broadcaster to be affected by the advertising down turn announcing a… Continue reading Sharewatch
Whilst advertising forecasts for the near-term future were already largely negative, this week’s tragedy in the US is likely to see levels drop even further. Newspaper and television stations are in many cases offering almost blanket coverage of the disaster in New York and Washington. Whilst this means that audiences levels will understandably rise as… Continue reading Advertising Unlikely To Pick Up Following US Disaster
Amazon.co.uk was the top online advertiser for women in July gaining exposure among 2,104,000 individual female users throughout the month, the site commanded 36.3% digital reach and achieved 8.9 page impressions per user. Ebay.co.uk held firmly onto fifth position with visits from 1,363,000 women in July, the site achieved 28.2% reach of the total at… Continue reading New Media Round Up
Pan-European free to air broadcaster, RTL Group, is postponing the announcement of its interim financial results from this Friday until 19 September due to the disaster which struck the US on Tuesday this week. Friday has been designated as a European day of mourning.
The online directory firm, Scoot.com, has announced that it can no longer survive as an independent business and will run out of money within twelve months.Scoot, which raised £45m from the sale of its classified advertising business Loot, last month (see Scoot.com Sells LootScoot.com Sells LootScoot.com Sells Loot Scoot Bags Loot To Create “Integrated Infomediary”).Scoot.com… Continue reading Closure Looms For Scoot
Interim results released by French broadcaster TF1 today show a deteriorating outlook for the second half of the year. The company is now expecting a 3-5% decline in advertising revenues for the whole of 2001. Given that there was a 0.2% growth at the interim stage, this implies a fall in ad revenues of between… Continue reading European Broadcasters’ Outlook Slumps As Ad Visibility Remains Poor
Natmags are planning a marketing campaign thought to be worth around £5m to coincide with the launch of their new teenage title Cosmogirl and the accompanying website cosmogirl.co.uk.Cosmopolitan‘s little sister (see Natmags Unveils Launch Date For CosmoGirl!), will launch on Thursday 20th September and will be accompanied by an advertising campaign that will span TV… Continue reading Cosmogirl Launches With £5m Campaign
Merrill Lynch has this morning downgraded its advertising forecasts for ITV companies Carlton Communications and Granada, causing stock in each to fall during the morning’s trading. Carlton was down 14p at 229p by 11:00am and Granada, after an earlier fall, had regained its opening price of 113ÂÂźp by this same time. “The woeful performance in… Continue reading Brokers Cut Carlton And Granada Forecasts Following Ad Deterioration
The Royal Television Society’s annual conference begins in Cambridge today, featuring some of the industry’s key figures including ITV’s Stuart Prebble and Culture Secretary Tessa Jowell. Rupert Murdoch and Liberty Media chairman John Malone have pulled out of their planned appearance due to the recent events in the US.Tessa Jowell will open the event with… Continue reading TV Society Conference Begins
Whilst advertising forecasts for the near-term future were already largely negative, this week’s tragedy in the US is likely to see levels drop even further. Newspaper and television stations are in many cases offering almost blanket coverage of the disaster in New York and Washington. Whilst this means that audiences levels will understandably rise as… Continue reading Advertising Unlikely To Pick Up Following US Disaster
