Advertisers are risking alienating men by using humiliating and emasculating stereotypes, according to research carried out by design and branding consultancy The Corporate Edge. The research has found that advertisers, in their eagerness to avoid sexist marketing against women, could alienate men by creating anti-male campaigns.Focus groups explored the use of male stereotypes, and concluded that advertising… Continue reading Adverts Give Men A Rough Ride
Nielsen//NetRatings reports in its Internet Ratings Report for July 2001 that Internet growth in US homes grew by 63% in the past two years. The US online population increased by 16% in the period from July 2000 to July 2001. Growth for the period 1999 to 2000 was 41%. “Despite a troubled economy and slumping… Continue reading US Internet Penetration Shows Strong Growth
Scot FM Sale Boosts Wireless GroupThe £25.5 million sale of Scot FM to the Guardian Media Group (GMG) in June (see Wireless Group Sells Scot FM For £25.5m) has helped push Wireless Group into profit for the six months ended 30 June 2001. The £22.5 million profit from the disposal nudged pre-tax profit up to… Continue reading Scot FM Sale Boosts Wireless Group
Pearson has sold FT Energy to Platts, completing the Financial Times Group’s planned series of disposals of non-financial publications. The move follows the disposal of the group’s media and telecomms, automotive and retail newsletter businesses.Stephen Hill, chief executive of the Financial Times Group, said: “Our newspapers magazines and online services are now all focused on… Continue reading Pearson Sells FT Energy
Dell.com was the top online advertiser for men in July, gaining exposure among 3,430,000 individual at home male users throughout the month. The site commanded 41.5% digital reach and achieved 6.5 page impressions per user. Amazon.co.uk, climbed up a place from last month to occupy the number two position. The search engine was visited by… Continue reading New Media Round Up
Stadium Radio has signed a five year deal with Clear Channel Radio Sales to sell advertising on the group’s stadium based soccer radio stations.Rebecca Merchant has been appointed sales manager to handle Clear Channel’s access to the 70 clubs included in the Stadium Radio portfolio.Stadium Radio was established in 1998, and broadcasts to football fans… Continue reading Stadium Radio Signs Clear Channel
OXM, a subsidiary of Future Network, is to release an advanced edition of its Official UK Xbox Magazine to tie in with the launch of Microsoft’s game console.The preview magazine will come in a flip-top hard card carton and include a glossy brochure-style magazine and a 30 minute video showing clips of games which are… Continue reading Future Promotes Xbox Launch
Global media company, Pearson, has sold its FT Energy publishing group to Platts, the global energy information and marketing services business of The McGraw-Hill Companies. The purchase price has not been disclosed. The sale of FT Energy is the last in a series of disposals that enables the FT Group to focus on delivering international… Continue reading Pearson Disposes Of Non-Core FT Energy
ITV partners, Carlton and Granada, continued to see shares fall yesterday after Zenith Media downgraded its global forecasts on Friday (see Zenith Cuts Ad Forecasts Again), casting a shadow over the advertising industry. Carlton was down 0.98% to finish at £3.02, a loss of 3p on the previous day, while Granada saw stock drop 1.55%… Continue reading Sharewatch
Advertising spending for all US media fell by 5.9% year on year for the first half of 2001, according to figures released yesterday by advertising and marketing communication group CMR. CMR estimates that total adspend for the first half of 2001 came in at just under $47.5 billion, compared to $50.4 billion for the same… Continue reading No Positive Advertising Shift Anticipated This Year, Says CMR
