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A new survey by the Pew Internet & American Life Project has revealed that the length of time spent online by different sections of the internet varies greatly. The Project asked 1,081 Internet users whether they were currently using the Internet more or less than they were six months earlier. 54% said they were using… Continue reading America Online: Latest Data From Pew

Corporate communications website, DELL.com, was the top online advertiser for women during June, according to the latest figures from Netvalue. The site was visited by 2,071 individual women users throughout the month and achieved 14.9% digital reach of the total at home UK internet audience. MSN.com was in third position, reaching 1,894 women during June… Continue reading New Media Round-Up

People are more receptive to new ideas and information on Sundays, when they are most relaxed, and often turn to Sunday newspapers for the information they seek, according to the second annual Sunday in America study from PARADE magazine. MediaPost reports that this is a boon to publishers and advertisers, as the ‘Sunday state of… Continue reading Sunday Readers Are More Receptive, Says Survey

The Telegraph Group is to take over the management of advertising sales for Sunday Business.The move, which will come into effect mid-August, will see Sunday Business retain its own sales team, which will be transferred to Canary Wharf where it will become part of the Telegraph’s sales operation.The deal gives the Sunday Business team access… Continue reading Telegraph Takes Over Ad Sales For Sunday Business

IPC Media has been bought by AOL Time Warner for £1.15 bn, the company confirmed late yesterday, ending weeks of speculation about the takeover.The consumer magazine publisher, which produces more than 100 titles including Loaded and Woman’s Own, is currently owned by venture capital company Cinven. Financial backing for the £860m management buy-out of IPC… Continue reading AOL Buys IPC Media For £1.15bn

The Dutch advertising market showed further deterioration in the second quarter, with display advertising down by 5.3% year on year, according to analysis by ABN Amro. This follows a 4.6% increase in Q1 2001. Radio and television performed particularly poorly, down by 6.7% and 7.6% respectively. It is mainly the telecoms advertisers that are currently… Continue reading Dutch Display Advertising Falls In Q2

The launch of Emap’s Elan’s new men’s title, provisionally called “Project Floyd,” has been postponed.The glossy publication focusing on work, career and lifestyle issues was expected to be Emap’s big launch of the autumn, but publication has been suspended while the company focuses on the launch of FHM Bionic and Elle Girl.A spokesperson for Emap… Continue reading Emap Suspends Project Floyd

Singapore’s ASP (application server provider) market is estimated this year to reach a value of U.S. $143 million, roughly twice its predicted size for 2000, says Strategic Intelligence. ASP services provide users and businesses with access via the internet to applications that would otherwise have to be located on the user’s site. Strategic Intelligence says… Continue reading Singapore’s ASP Market To Pick Up Exponentially, Says Strategic Intelligence

The satellite broadcaster said that its operating profit has increased by 88% to £160 million and that it is adding record numbers of subscribers and increasing the average revenue per user (ARPU).The number of satellite customers rose by 21% to 5.5 million; 5.3 million of these are digital customers – an increase of 1.7 million… Continue reading Sky Still Strong Despite Pre Tax Losses

Four-colour, full page newspaper ads capture more attention from readers than do quarter-page ads, according to new research conducted by Roper Starch for the Newspaper Association of America (NAA). The study – which gauged readership of more than 650 newspaper display ads across a variety of national and retail advertising categories – found that full-page… Continue reading NAA Study Shows Which Newspaper Ads Work