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Global application service provider (ASP) spending is set to reach $16.1 billion by 2005 according to the Worldwide ASP Spending: Forecasts and Analysis 2001-2005 report from Aberdeen Group. ASP is defined as revenues generated by commercial grade software and related services delivered from a centrally managed facility and is forecast to grow at a 52%… Continue reading ASP Spending Will Reach $16.1 Billion By 2005, Says Aberdeen Group

In keeping with other analysts and forecasters, Merrill Lynch has downgraded its ITV revenue forecasts citing “growing evidence of advertiser cutbacks or switching” in the TV advertising market.Merrill now forecast ITV revenue growth at -12.3% to September 2001 and see no reason to expect a recovery until around April 2002. Growth for the year to… Continue reading Merrill Lynch Downgrades Spell ITV Misery

Media buying agencies Optimedia and Zenith Media are to be merged by their parent companies, Publicis and Cordiant respectively, creating the world’s fourth-largest media communications group.The resulting business, NewCo, will be UK-based and 75% owned by Publicis and 25% owned by Cordiant. The minimum option price payable for Cordiant’s 25% shareholding in NewCo is £75.0… Continue reading Merger News From Optimedia And Zenith

UK National adspend broke the £17bn barrier for the first time in 2000, rising 10% on 1999, according to the Advertising Association’s Advertising Statistics Yearbook .The figures show that total adspend in 2000 was 1.82% of Gross Domestic Product (GDP) compared with 1.74% in 1999.According to CIA MediaLab, adspend is cyclical and reflects the changes… Continue reading UK Adspend For 2000 Breaks £17bn Mark

Two major US newspaper publishers have this week reported declining profits due to fall advertising revenues and a rise in newsprint costs, according to analysts at ABN Amro. Knight Ridder, the second largest newspaper group in the US, saw Q2 profits drop by 85%. The company, which publishes 32 daily titles including the Miami Herald… Continue reading US Newspaper Groups See Profit Falls

In keeping with other analysts and forecasters (see Forecasts), Merrill Lynch has downgraded its ITV revenue forecasts citing “growing evidence of advertiser cutbacks or switching” in the TV advertising market. Merrill now forecast ITV revenue growth at -12.3% to September 2001 and see no reason to expect a recovery until around April 2002. Growth for… Continue reading Merrill Lynch Downgrades Spell Further Misery For ITV

More than half of the UK’s internet users are willing to pay for premium content, possibly paving the way for the widespread introduction of paid -for events and information. According to a new survey by technology consultancy iSTRAT, 52% of respondents said that would be willing to pay for good quality information; 80% of these… Continue reading More Than Half Of UK Web Users Willing To Pay For Premium Content

Chanel is old enough to know better and Colgate needs to brush up after the Advertising Standards Association (ASA) upheld complaints against both companies.The ASA received objections to a national press advertisement for a Chanel skin care product called “Precision Age Delay”, which claimed to “delay time” and “visibly rejuvenate the skin.”Complainants challenged whether Chanel… Continue reading ASA Upholds Complaints Against Chanel And Colgate

Although the US has the largest base of mobile phone users in the world, less than $4 billion will be spent on shopping and travel via internet-enabled mobile phones in 2006. This is less than 2% of all online shopping, according to new wireless research by Jupiter Media Metrix (JMM). The survey reports that consumers’… Continue reading Consumer Apathy Hinders Wireless Transactions Growth

Yesterday was a day of falls on the stock market for media companies, as the IPA’s Bellwether report confirmed the decrease in marketing spend and therefore advertising revenue (see Few Surprises In Bellwether Report). Today is likely to bring a further bruising to confidence, as the press reveals Merrill Lynch forecasts which contradict hopes that… Continue reading Sharewatch