Chanel is old enough to know better and Colgate needs to brush up after the Advertising Standards Association (ASA) upheld complaints against both companies.The ASA received objections to a national press advertisement for a Chanel skin care product called “Precision Age Delay”, which claimed to “delay time” and “visibly rejuvenate the skin.”Complainants challenged whether Chanel… Continue reading ASA Upholds Complaints Against Chanel And Colgate
Although the US has the largest base of mobile phone users in the world, less than $4 billion will be spent on shopping and travel via internet-enabled mobile phones in 2006. This is less than 2% of all online shopping, according to new wireless research by Jupiter Media Metrix (JMM). The survey reports that consumers’… Continue reading Consumer Apathy Hinders Wireless Transactions Growth
Yesterday was a day of falls on the stock market for media companies, as the IPA’s Bellwether report confirmed the decrease in marketing spend and therefore advertising revenue (see Few Surprises In Bellwether Report). Today is likely to bring a further bruising to confidence, as the press reveals Merrill Lynch forecasts which contradict hopes that… Continue reading Sharewatch
The economic downturn and the well-publicised failure of dotcoms have dented the share of those who see the internet as ‘an engine of, economic growth’, down slightly from 82% in October 2000 to 75% in June 2001. However, there has been no significant change in the share of the US public that has a positive… Continue reading Internet Viewed Positively Despite Dotcom Failures
Outdoor research can be as effective at reaching 10-14 year olds, or “Tweenagers” as 16-24 year olds, according to new research by JCDecaux. POSTAR research shows that the average recall for campaigns among 16-24 year olds is around 60%, while recall among tweenagers for a Muller Corner campaign was found by JC Decaux to be… Continue reading Outdoor Reaches Tweenagers
Cinema, a newfangled miracle at the start of the last century, began this one as decidedly old media. Yet despite an increasing number of rivals for adspend and even the role of showing movies, the medium has held onto, even increased its place in the industry.The last fifteen years have seen a steady increase in… Continue reading Feature: Cinema Is Still Going Strong
By the end of 2005 half of all UK households will have Digital TV (DTV) and more people will use interactive TV to connect to the internet than PC’s, according to the latest report from Jupiter MMXI.The report shows that of the current 7m homes that have DTV 20% use email regularly, almost one third… Continue reading Half Of UK Homes Will Be Digital By 2005
Global marketing communications group, Cordiant, has bought 92.6% of International Business Information (IBI), a leading business communications consultancy in Japan, for Y1.3 billion (£7.5 million). IBI is based in Tokyo and has more than 100 employees. Its business deals with domestic and international clients in the areas of investor relations, public relations and corporate communications… Continue reading Cordiant Acquires Japanese Communications Consultancy
The IPA released it’s Q2 2001 Bellwether report today which drew unsurprising conclusions about UK marketing spend. Leaving aside the much-discussed move away from television (see Forecasts) the IPA reveal a shift towards ‘below-the-line’ activities when decisions are made about marketing spend. Investment in direct marketing in particular showed a significant increase in 2000, taking… Continue reading Q2 Bellwether Report Is Thin On Optimism
