The decision by America’s central bank to cut interest rates by half a point and the subsequent hints from the Bank of England that it would follow next month boosted shares in both the US and the UK. The majority of media shares felt the benefits.ITV companies Carlton and Granada were among the highest climbers.… Continue reading Sharewatch
The much-vaunted union of old and new media, highlighted by the merger of AOL and Time Warner in January last year, appears to be paying off as the company has turned in financials ahead of Wall Street expectations, despite a downturn in the US economy and slowing ad revenue streams. AOL Time Warner yesterday said… Continue reading AOL Time Warner Looks Positive In Bleak Climate
Figures released by the Office for National Statistics show that cuts to mortgage rates helped to drive the headline rate of inflation down to a thirteen month low of 2.3% in March, compared to 2.7% in February. The underlying inflation rate remained unchanged at 1.9%. This means the underlying rate has now remained below the… Continue reading Mortgage Rate Cuts Bring Headline Inflation To Thirteen Month Low
The majority of senior media executives in the US believe that advertising expenditure will begin to recover in the third quarter of this year, according to a survey conducted by AdMedia Partners in December and released this month. Forty-seven percent of the 1,000 media and financial executives questioned believe that ad recovery will come in… Continue reading Majority Of Media Executives Expect Ad Recovery In Q3 2002
Cinema admissions in Britain boomed in 2001, rising by more than 9% on 2000 with 155.9 million tickets sold. This represents a 30 year high for the cinema industry and comes alongside box office revenues of £645 million, up 12.6% year on year, according to the Cinema Advertising Association (CAA). This growth is perhaps in… Continue reading Insight Analysis: British Cinema – Admissions Strong, Profits Weak
In its April edition of the top 10 global ad markets, AdAge Global concludes that the order is likely to stay the same for 2002, with some shifts in market value. According to a report from FIPP, the US ad market is forecast to drop 1.6% to £133.6 billion in 2002, whilst Japan is expected… Continue reading UK Ad Market Value To Remain Flat In 2002, US To Show Slight Decline
SMS text messages currently account for 12% of European mobile operators’ revenues and this revenue will peak next year, according to a new report from Forrester Research. “Mobile operators are right to exploit SMS’ full potential now,” said Forrester analyst Michelle de Lussanet. “Forrester’s five-year forecast for mobile messaging shows that SMS revenue will peak… Continue reading SMS Revenues And Volumes Will Peak In 2003 And Stagnate In 2004, Says Forrester
Regional newspaper publisher Newsquest has reported strong growth, despite the challenges of a possible UK advertising slowdown and the impact of the foot and mouth epidemic.Parent company Gannett yesterday announced that advertising at Newsquest was benefiting from strong growth in classifieds. Recruitment has seen 25% growth and property classifieds reached double digit growth for the… Continue reading Newsquest Defies Difficult Environment To Produce Q1 Revenue Growth
RSPCA shock tactics to rouse public support for a total ban on hunting with dogs were called into question when several complaints were received about a national newspaper advertising campaign. The ASA received complaints about the advert that showed a photograph of a dead fox with the headline “If you think this is wrong, write”.The… Continue reading ASA Rules On Anti-Foxhunting Ad Campaign
IPC Connect is to pension off its 43-year-old title for older women, Womans Realm and replace it with a new model, Your Life. IPC is to merge the old title into its more successful sister publication Womans Weekly, with former editor Mary Frances heading up the new launch.ABC figures show that the older woman’s weekly… Continue reading IPC’s Woman’s Realm To Disappear In Favour Of Your Life
