Associated Newspapers is set to expand on the success of its free morning newspaper Metro. A deal between the group and Regional Independent Media will see the launch of Yorkshire Metro in Sheffield and Leeds on 8 January, and a franchise deal with Trinity Mirror in Scotland is set to reach completion next year. Emap‘s… Continue reading Launches And Closures: Press
The Advertising Association (AA) has announced further progress in the establishment of its Ad Effects Committee, with the identification of six potential projects for the new body to address. The projects suggested include the best use of sales databases, an evaluation of pre-testing, good practice in the client-agency ad development process and showing what can… Continue reading Advertising Association Names Potential Projects For Ad Effects Committee
Reuters announced the appointment its new group chief executive, Tom Glocer, yesterday (see Appointments Brief). It is thought that his experience in mergers and acquisitions could give a clue to the future of the company, which caused a positive reaction from analysts, and pushed the price of Reuters shares up 81p to £12.66 yesterday.Tony Ball,… Continue reading Sharewatch
News International’s stable of newspapers has begun to tighten its belt as fears over a slowdown in advertising revenue mount. According to reports in the Financial Times, executives at the Times, the Sunday Times, the Sun and the News of the World have set out a budgeting programme which includes a freeze on new hirings.… Continue reading Ad Slowdown Fears Hit Newspaper Publishers
Use of the internet by business to purchase supplies and equipment is on the increase in the US, according to new research by American Express. Around 40% of mid-sized US firms are already buying online and of those not doing so, 37% plan to within the next twelve months. Primary advantages of using the Net… Continue reading US Firms Turn To Net For Equipment And Supplies Orders
The internet – everyone’s favourite millennial next big thing – may not be making the monumental impression on society first predicted, according to a report which takes in 22 different research projects across Europe and the US. More worryingly for dotcom millionaires-in-waiting, a new category of surfer has been added to silver surfers, teen surfers… Continue reading E-revolution Proving Slow To Materialise, Says Report
Online consumers in the US plan to buy more gifts over the Web this holiday season than the last, according to research by PC Data. The survey found that online consumers intend to purchase 38 percent of their holiday gifts online, up from 25 percent in 1999. Almost half (47 percent) of their gifts will… Continue reading Christmas Online Trading Boom Expected In The US
This week Virgin Radio unveiled plans to launch four new standalone radio brands that will be broadcast exclusively over the internet. The stations offer Virgin listeners music selections alternative to the playlist used on the main Virgin station. Virgin has also embraced the net by selling advertising specifically on its web broadcasts. The introduction of… Continue reading Insight Analysis: Radio Goes Online To Net More Listeners
ONdigital has announced that its current director of sales and business development, Matthew Seaman, is to move into a new role within the company: director of interactivity. Reporting to Rob Fyfe, Seaman will oversee all of ONdigital’s interactive activity, including the TV internet service ONnet, ONgames and the development of interactive advertising. Following this appointment,… Continue reading Appointments Brief
A ban on tobacco advertising is back on the agenda after a new bill restricting such promotion was unveiled during the Queen’s Speech today. The bill will come into effect next summer and could lead to a total ban on the advertising of tobacco products.Government had last year planned to introduce a ban to phase… Continue reading Queen’s Speech Unveils Tobacco Ad Ban
