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The Advertising Association released its latest adspend predictions yesterday and warned traditional media owners that the threat from technology would be felt imminently. Although overall increases in spend are expected, the breakdown of expenditure for different media is set to undergo its most radical change. Newspapers, in particular, are thought to be at threat from… Continue reading Press And TV The Greatest Casualties Of New Media, Says AA

The MXR consortium has submitted its bid for the North East region digital radio licence, and at the same time announced its newest member, Ford UK.The car manufacturer will not be the first non-media company to join MXR, after Psion was brought onboard last month (see MXR Consortium Joined By Psion And UBC). MXR’s rivals… Continue reading Ford To Join MXR Consortium In North East Bid

Channel 5 has launched its online sales house – Channel 5 Interactive (C5i), announced earlier this year (see From Big Brother To Big Sales Houses, Channel 5 Prepares For Battle). Offering a tailored presence to both European and UK internet publishers and advertisers, it has the backing of C5 shareholders RTL and United News &… Continue reading Channel 5 Launches Online Sales Agency

The Radio Authority has awarded the local digital multiplex licence for Northern Ireland to Score Digital. Score is owned by Scottish Radio Holdings and has already won similar licences for Edinburgh (see Score Wins Digital Licence For Edinburgh) and Glasgow (see Score Digital Is Sole Bidder For Glasgow Digital Radio Licence).The licence is designed to… Continue reading Radio Authority Awards Digital Multiplex In Northern Ireland

A new contender has emerged for the take-over of United News and Media’s (UNM) Express newspaper group. Indian conglomerate the Hinduja Group has issued a statement saying that it is interested in making a bid. An offer, rumoured to be around £100m, is expected to appear within the next few days.UNM is already thought to… Continue reading Bid Rumours Continue To Circulate For Express Group Takeover

Overall advertising expenditure could grow by more than 40% over the next 12 years, according to the latest predictions of the Advertising Association (AA). However, in its Long Term Advertising Expenditure Forecast, published today, the AA also warns that at least some areas of the media will have to deal with the impact of new… Continue reading AA Predicts 40% Revenue Growth Over 12 Years If New Technology Threat Is Faced

Companies taking part in the Institute of Practitioners in Advertising (IPA)’s Bellwether report have revealed that their total marketing budgets for the current financial year had, on average, been revised down during the third quarter. This is the first time a downward revision has been recorded since data was first collected at the start of… Continue reading Marketing Budgets Down During Q3, Says IPA’s Bellwether Report

Month on MonthIn a month on month analysis, sales of national newspapers rose by 1.1% during September 2000. Figures from the Audit Bureau of Circulations (ABC) showed that small rises were seen across the majority of titles.The heaviest losses were felt at the Racing Post where sales dropped by 5.8%. The Sunday Sport fell even… Continue reading National Newspaper ABC Round Up – September 2000

Rumours of Vivendi’s wish to move away from BSkyB (see Sharewatch) were confirmed on Friday when the company announced that it is to dispose of its 22.7% stake in the BSkyB group in order to gain clearance from the European Commission for its merger with Seagram. BSkyB responded by saying that “Any disposal has no… Continue reading Sharewatch

In it’s 2000 Long Term Advertising Forecasts, The Advertising Association has predicted a rise of more than 40% in advertising expenditure over the next 12 years. The report covers expenditure trends to 2012 in nine media – television, national newspapers, regional newspapers, consumer magazines, business magazines, directories, outdoor, radio and cinema – and seven product… Continue reading AA forecasts 40% growth in ad expenditure