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Sector PerformancesThe Advertising Association Quarterly Forecast predicts performances by major product sector for the next two years. The product sector groupings used are Retail, Industrial, Financial, Government, Services, Durables and Consumables Retail (including traditional retail, mail order and online retail) continues to benefit from the dot coms; mail order continues to lose ground to e-commerce… Continue reading Advertising Association UK Quarterly Forecasts By Sector

The long-term forecast to 2012 draws on analyses of past cycles in the economy to predict broader trends in the ad industry. Its stated objective is “to meet the need for long-term strategic planning as opposed to short-term tactical planning”. The forecasts plan for two eventualities with a high and low set of forecasts. In… Continue reading Advertising Association Long Term Forecast

The Advertising Association have upgraded their predictions for Commercial Radio in the October 2000 edition of their Quarterly Forecasts. Growth in 2000 is now predicted at 16.8%, well ahead of 10.7% actual growth in 1999. This equates to an estimated 5.9% share of total Display advertising for Commercial Radio, compared to the 5.5% share achieved… Continue reading Advertising Association UK Quarterly Forecasts

NTL is to launch a new movie channel called The Studio in partnership with Universal Studios Networks. The channel will be available on all platforms and will be included in entry level packages for NTL customers.The Studio is to go out 18 hours per day, seven days per week, showing contemporary movies screened in thematic… Continue reading NTL Teams With Universal To Launch Movie Channel

Future Publishing has added a sixth “web network” to its portfolio. The consumer information site, www.t3network.co.uk, will draw on the news and reviews in Future magazine titles T3, Hi Fi Choice and Home Entertainment and will continue the company’s plans to build up a “massive base” of affiliated independent websites. Future claims that the affiliate… Continue reading Launches Brief

The latest expansion in the outdoor industry is to come from a partnership between Crossover Media Group and Siemens Traffic Systems, who are to target the UK’s motorists and pedestrians with advertisements at traffic lights. Trials for the service are set to begin in December across south-west London.Initially a pilot scheme of 25 boxes will… Continue reading Traffic Light Advertising Set To Launch

Rumours of the demise of Aura magazine, Eve Pollard’s venture into the older women’s market, seem less and less likely to have been exaggerated. Hopes that a buyer would be found for the title, which lasted just three months before publishing was suspended (see Publishing Of Aura And Wedding Day Suspended As Parkhill Looks To… Continue reading Fate Of Aura Still In Balance As Buyer Yet To Be Found

Emap shares dropped in price for the third consective day, despite news of a partnership with highstreet music retailer HMV (see Emap Strikes Deals With HMV, Creates QTV). Yesterday’s drop of 40p left Emap shares at their lowest price this year, £8.95.Maiden gave a positive message in its interim results, and was rewarded by a… Continue reading Sharewatch

Rajar data for the three-month period to the end of September, scheduled to be released on 26 October, has now been moved to 2 November. Data will be sent to sales houses on Friday 3 November and full tables available on 13 November.Rajar: 020 7903 5350

Shareholders at WPP today approved the acquisition of Young & Rubicam, which will create the world’s largest advertising agency. The $4.7bn takeover deal was confirmed in May this year (see WPP Buys Young & Rubicam For $4.7bn).WPP is issuing 0.835 new American Depositary Receipts for each Young & Rubicam share. It is expected completion of… Continue reading Shareholders Approve WPP/Y&R Deal