This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
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Pushing your agencies to do more with less can come back to bite you.
The Daily Star’s online sports section increased its page views in March 2022 by 300% year-on-year, according to Google Analytics.
Partner content: The directory features hundreds of companies in the audio industry from broadcasters to ad-tech to governance.
Who’s funding ad fraud? Advertisers. And not just the “disreputable” ones – there aren’t enough of them to account for this.
UK regulator Ofcom has said it will review the time and frequency of TV ad breaks, with results expected later this year.
Rather than focus on what we want connected TV to be, let’s look at what it currently excels at.
Global has won the advertising contract for London Gatwick for another five years.
Programmatic is a complex and mixed landscape but there are well defined strategies to navigate it safely and successfully.
Interview: Two of TikTok’s leading execs, Stuart Flint and Trevor Johnson, tell The Media Leader what’s next.
