More Uk articles

Brands must create inclusive, immersive worlds for their customers to win in the new metaverse marketing paradigm.

Advertisers are beginning to think of podcasts as a separate entity to radio.

The first match of the UEFA Women’s Euros last night attracted an average audience of 2.69 million viewers, according to overnight BARB figures.

Cinema is back and a unique driver of attention, delegates at Digital Cinema Media’s 2022 Upfronts heard today.

The “boardroom-ready” marketing solution will be based in the UK and supported by HMG’s global network to be integrated into 150 different markets.

Payton joined Radiocentre in 2009 and held leadership roles in policy and external affairs before being named COO last year.

Brands and advertisers should think carefully about integrating retail media into plans going forward, argues Johnston.

TV data allows agencies to better understand customers’ behaviours, motivations and desires.

As the annual TV festival approaches, Arnell explains how the more things change, the more things stay the same.

US senators have called on the Federal Trade Commission to launch an investigation into the social media company.