More Uk articles

Bateson previously spent four years at Guardian Media Group, including a brief stint as interim chief executive in 2020.

Subway launched a fully interactive 3D billboard where people could build their dream subs live on-screen. 

In brief: TalkSport, the sports radio station and global audio rights holder of the Premier League, has announced a slate of sponsors for this season’s coverage.

In brief: US private equity company Blackstone is in talks to buy Pink Floyd’s back catalogue for up to half a billion dollars, the Financial Times reports.

In brief: Ex-BBC journalist, Emily Maitlis, has said there is an “active agent of the Conservative Party” on the BBC Board shaping the broadcaster’s output. 

In brief: it is the first time social media platforms have discovered and removed pro-US influence campaigns.

Mochi ice cream brand, Little Moons, has adopted an “impact over optimisation” approach to its media planning to create longer term brand impacts.

If we rush to promote/enforce attention as a North Star, opportunists will game the system and digital advertising will become an even worse cesspit.

Radiocentre’s planning chief responds to a recent review of the radio marketing body’s new Radio Planning Optimiser tool.

Pitching is a critical part of the industry but it’s been broken for years. Making it fast, ruthless, and public would go some way to improving the experience.