Dennis Publishing has launched a website for its men’s title Maxim. The site, found at http://www.maxim-magazine.co.uk, features over 2,000 pages of content from the magazine plus interactive games and quizzes. A chatroom is also provided and there is a daily news and sports digest.As a promotion, users of the site will be able to order… Continue reading Dennis Launches Maxim Website
The director general of ISBA John Hooper, has written to the Chancellor Gordon Brown recommending that the BBC carries three minutes of advertising during peak time viewing.Hooper argues that the revenue gained from allowing this small amount of advertising on the public service channels would aid the Government’s plans to subsidise television licences for pensioners;… Continue reading ISBA For Peak Time Advertising On BBC
http://www.fhm.co.uk/fhmIn this day and age of JavaScript, Shockwave and RealAudio, you would expect the relaunch of a website to be driven by the desire to throw in bundles of special effects, whizzy pictures and, to quote from a early Syd Barrett song, ‘things that make it look good’. Now, to be fair, I haven’t actually… Continue reading Website Of The Week – FHM Relaunch
Ad agency Mediapolis is planning to launch a new media operation called Catalyst in the near future. The division will be concerned with expanding the creative output of the agency and will be given reign to ‘say what it thinks’ about Mediapolis projects.Mediapolis clients will be able to make use of the Catalyst team, but… Continue reading Mediapolis To Launch New Media Operation
The total national newspaper market experienced a year on year fall of 1.8% for September-February, with the tabloid papers again showing falls across the board.The People showed the largest drop with a fall of 9.3% while the Daily Star slipped 8.3%. The FT again performed well, with a rise of 12.2%, while the Independent On… Continue reading National Newspaper ABC Summary – February
The new Movies-on-Demand service for cable TV households, Front Row, was launched last night. The service kicked off with Jerry Maguire while forthcoming offerings in March include the sci-fi spoof Mars Attacks and romantic comedy The Preacher’s Wife.Each film will cost £2.99 and there will be up to 20 screenings a day and a choice… Continue reading Front Row Makes Its Appearance
Future Publishing has appointed Simon Haisman as the new group publisher to its music division.He replaces Steve Carey who left the company at the end of 1997. He was formerly the publisher for Guitarist, Total Guitar and Guitar Techniques. He will now be responsible for all of Future’s music titles.Future: 01225 442244
The scale of the problems facing the new owners of the Independent titles is clearly evident from the large drop in sales both newspapers have faced during the 1990s. ABC figures from 1990 to 1998 for the Independent reveal a drop in sales from 411,378 for July-December 1990 to 255,324 for August-January 1998. The Independent… Continue reading Tough Test Ahead For Independent
The Radio Authority has announced that it received fourteen applications for the Independent Local Radio (ILR) licence for the North-East region of England. The licence will cover the areas Tyne & Wear, Cleveland and Durham together with some parts of Northumberland and North Yorkshire. The population of the area served is around 2 million.The RA… Continue reading RA Receives 14 Applications North-East ILR Licence
The Direct Marketing Association has published three new sets of guidelines for its members, concerning: best practice for responsible sampling; best practice for catalogue and home shopping; and inserts.DMA: 00 44 171 321 2525
