The Direct Marketing Association has published three new sets of guidelines for its members, concerning: best practice for responsible sampling; best practice for catalogue and home shopping; and inserts.DMA: 00 44 171 321 2525
The UK division of global direct marketing group WWAV Rapp Collins has ‘hived’ off its London-based media department into a separate company.Communications manager for the group, Robert Mayers told Newsline that the department had grown to such a size that the company’s other three agencies in Leeds, Edinburgh and Bristol were making extensive use of… Continue reading WWAV Splits London Media Department Across Its Four Agencies
The coalition government in Poland is considering introducing legislation to restrict advertising on television, by cutting the amount of advertising on the state-run network, TVP, from 15 hours a week to 10 hours, with reductions in each broadcasting hour; most advertising would be eliminated at weekends.
Granada Sky Broadcasting (GSB) is changing the name of its Good Life channel to Granada Breeze as from 1 May. Granada boasts that the channel will be the first cable and satellite channel to offer live programmes every day of the week.The change is part of a plan by Granada to create ‘the top women’s… Continue reading GSB Aims To Create Top Women’s Channel
Lyons Cakes has been announced as the sponsor of Channel 4’s Countdown show. The deal, signed for an undisclosed sum, will begin on 18 May. It was negotiated by BBJ on behalf of Manor Bakeries, which owns Lyons Cakes.Richard Moss of Lyons Cakes said: “We believe the link is perfect. The audience profile matches that… Continue reading Lyons Signs Countdown Sponsorship Deal
Latest data from the ITC shows that one in ten UK households now takes its television service through a broadband cable supplier. As of 1 January 1998, 2,374,000 homes were connected to cable TV.The ITC says that 1997 was a record breaking construction year for the broadband cable industry: on 1 January 1997 8.3 million… Continue reading One In Ten UK Homes Takes Cable TV
Flextech, the programme provider for cable and satellite, has decided to effectively close its TCC channel on 4 April. TCC, which was the nation’s first dedicated children’s channel, will cease broadcasting whilst Flextech’s teenage channel Trouble will receive an extra five hours of programming.From 4 April Trouble will transmit from 7am to 8pm seven days… Continue reading Flextech Merge Children’s Channels
Railtrack have signed with ABC //electronic for an audit of its website. The site, found at http://www.railtrack.co.uk, aims to create an identity for the company on the internet, while providing an online timetable service for customers.Richard Foan, head of ABC //electronic, said: “We are delighted that Railtrack have registered for an audit and we look… Continue reading Railtrack Sign Up With ABC //electronic
John Bridgeman, director-general of the Office of Fair Trading, has written to the Guardian, Daily Telegraph and Independent to request information to support their claims that the Times is operating a predatory pricing policy.Bridgeman said: “In the past we have dismissed other claims of predatory pricing but the issue continues to cause concern.” While the… Continue reading OFT Seeks Information On Times Price Cuts
The Mirror Group has sold its 46% stake in the Independent newspapers, it has just emerged.The Irish-based Independent Newspaper group has made a cash offer for the 54% of Newspaper Publishing, which owns the Independent and Independent On Sunday , it does not already own. This values the publisher at just over £6 million.More details… Continue reading Independent Gets New Owner
