In France, a proposed new media law has been put on hold at the last minute. Due for debate in Parliament in April, the government has said its legislative agenda is now so full that it has no time to introduce the draft law into Parliament until much later in the year. The draft law… Continue reading FR: Media law on hold
The European Parliament has adopted a Common Position aimed at strengthening consumer rights in cross-border trade, thus opening the possibility of legal action against suppliers in cross-border purchasing, advertising and trade disputes. The Common Position – due to be agreed by EU ministers in the coming months – means that the losing party in any… Continue reading EU: Common Position adopted
The European Parliament’s Environment Committee has voted in favour of a new scheme to revive the ailing eco-label system in the EU. The current system, which awards a Euro-flower logo to so-called “green” products designed to reduce environmental damage, was launched in 1992 but has struggled to achieve public recognition across Europe.
The European Group of Television Advertising (EGTA) and the European Broadcasting Union’s European Guide to TV Sponsorship is now available on the Internet, in a revised and corrected edition. As a working tool, the guide answers such questions as: can any type of programme be sponsored?; is co-sponsorship possible?; can TV sponsorship sometimes be strengthened… Continue reading EU: New website guide
Advertising expenditure in mainland China will grow by an average 30 per cent a year over the next five years and will reach the equivalent of $16.4 billion by 2001, according to the Hong Kong Trade Development Council.
The European Parliament’s Environment Committee has postponed a vote on the Schnellhardt Report on the labelling, presentation and advertising of alcoholic drinks, following calls for further discussions. The report – which aims at bringing the labelling and advertising of alcoholic beverages into line with a 1979 Directive on foodstuffs – will create new rules for… Continue reading EU: Rule changes postponed
J.Sainsbury, one of Britain’s largest supermarket retailers, is about to conduct three-month tests in 13 stores of a new interactive touch-screen technology, imported from the US. The screens are advertising points for manufacturers who pay to advertise special discounts to customers. Sainsbury is the first European retailer to introduce this type of technology, which if… Continue reading UK: Supermarket touch-screens
March 30 Internal Market CouncilApril 6 Social Affairs Committee 6-8 European AV Conference on ‘Challenges and Opportunities of the Digital Age’ (Birmingham) 23 Consumer Affairs Council 30 Health CouncilMay 7 Industry Council 11-12 AA Conference on ‘Media, Consumers and Commercial Communications’ (Leeds) 14-16 Conference on European Culture, Creativity and Employment’ (London) 16-17 G8 Summit –… Continue reading Calendar of events related to commercial communications
The UK Advertising Association is to meet officials of the UK Department of Culture, Media and Sport on 23 March to brief them further on the advertising and media industries’ concerns over the negotiation of the Council of Europe’s revised Transfrontier Broadcasting Convention. Later this week a key drafting group meeting on the text will… Continue reading EU: Transfrontier Convention
The European Parliament has voted to strengthen consumer protection plans across the EU. Under the amendment voted by the EP, legislation would introduce a minimum two-year guarantee period throughout the EU for all goods, during which time consumers will be able to have repaired or replaced all defective goods, no matter where they purchased them… Continue reading EU: Additional protection plans
