A direct mail questionnaire conducted by GWR Group has revealed that the strength of local radio brands in clients’ advertising campaigns is gaining weight. 73% of respondents to the questionnaire agreed with the statement, ‘Local radio advertising has more credibility with my clients.’All the respondents believed that bigger brands are now advertising on local radio;… Continue reading Local Radio Brands Important To Advertisers, Says Survey
Tuesday The Retail Prices Index for March is announced.The ITC advertising complaints bulletin for February/March is released.Thursday Future Publishing will be launching a new lifestyle motoring magazine called Redline . A first issue review will appear on Newsline.Friday The Monopolies and Mergers Commission is expected to report to the Department for Trade and Industry with… Continue reading The Week Ahead
Stephen Davidson, chief executive of Telewest Communications, has said that he will be stepping down from his position following yesterday’s announcement of the merger between Telewest and General Cable (subscribers see Telewest Buys General Cable For £649m).Davidson will be replaced by David Van Valkenburg, currently chief operating officer, on a temporary basis.It is intended that… Continue reading Telewest Chief Stands Down
Mobile phone operator Orange has secured a deal with BAFTA and ITV which will see the company sponsoring both the event itself and the ITV broadcast of it. This is Orange’s first venture into broadcast sponsorship, as well as being the first time the awards have been sponsored.The deal was negotiated by Julian Rigamonti, commercial… Continue reading Orange To Sponsor BAFTA Event And ITV Coverage
The Radio Authority announced today that it will allow Scottish Radio to acquire West Sound AM because the move would not be expected to operate against the public interest (subscribers see Radio Authority Invites Comments On Scottish Radio Move).The Authority said that it had taken into account a range of views expressed by third parties… Continue reading RA Allows Acquisition Of West Sound AM
British Digital Broadcasting and BSkyB are believed to be holding a meeting today in an attempt to resolve the dispute over the compatibility of the companies’ set-top box decoders.It is believed that BDB requested the meeting following a writ issued against it by Sky. The writ claimed that BDB had broken a contractual agreement formed… Continue reading Sky And BDB Attempt To Settle Set-Top Box Dispute
A special analysis by Media Vision Research into film rental patterns during Euro ’96 suggests that, apart from when England and Scotland play, there may be an increase in rental transactions during the World Cup.While film rentals predictably fell by over a third on the Tuesday evening when England played Holland, there was a massive… Continue reading Video Rentals May Increase During World Cup
Chris Townsend, BSkyB’s marketing director for digital services, has left the company after just one month. He was previously commercial director at British Interactive Broadcasting.It is believed that his departure is due to the fact that there was an overlap in duties with the post of marketing director, which is temporarily held by Roger Fishman.BSkyB:… Continue reading Digital Man Leaves BSkyB
Euro MPs on two committees have declared that the Euro-Directive which bans tobacco advertising across Europe is illegal.MEPs on the Legal Affairs and Monetary Affairs committees have said that the move could not be passed as a single market, health or internal trade measure and therefore could not become law.A second vote on the subject… Continue reading Tobacco Ad Ban Illegal, According To Euro MPs
The Radio Authority is advertising a new small-scale Independent Local Radio licence to serve the town of Telford, in Shropshire.The licence is being offered on the FM waveband and is expected to cover an area with an adult population of around 115,000.The closing date for applications is 11 August 1998.RA: 0171 430 2724
