Channel 5 will be running a dedicated science-fiction weekend on April 4th and 5th. The event is to be sponsored by Columbia’s Men In Black film, which is released four days later on video.Highlights include Steven Spielberg’s director’s cut of Close Encounters of the Third Kind, Jeff Bridges in Starman, a specially themed Mag and… Continue reading C5 To Run Men In Black Weekend
Overall readership in the national newspaper market fell 3% year on year to 72.657 million during January, an actual fall of 2.317 million readers.It was two tabloid papers, the Daily Star and the People, which showed the largest year on year falls, with respective drops of 12.4% and 9.1%.The Times showed the best individual rise… Continue reading National Newspaper NRS – January
A report by The Billett Consultancy claims that the great demand for ABC1 audiences by advertisers has caused ITV to overtrade in this area resulting in the provision of more discounts than its inventory will allow for. The ramifications of this are that other advertisers are effectively subsidising the ABC1 discounts.The increase in demand for… Continue reading ITV Underestimates Ad Demand For ABC1 Audience, Says Report
As the last RAB conference in 1996 was heralded as one of the most successful media events of that year, 1998’s had a lot to live up to. Peter Warren, director of Abbott Mead Vickers plc chaired the event and was asked to give a personal view of radio and the four things that had… Continue reading “Making Radio Work For Your Brands”- RAB ’98 Advertiser Conference
The ownership of Newspaper Publishing, the group which produces The Independent, appears to be hanging in the balance as discussions are underway between the group’s two principal owners Mirror Group Newspapers and Independent Newspapers, both of which have a 46% share in Newspaper Publishing.It is reported in the national press today that the Irish group… Continue reading Rumours Surround Future Of Independent Ownership
The Independent Television Commission (ITC) has published a report which claims that fears that children are addicted to cartoons and affected by the violence in certain animations are unfounded.Cartoon Crazy? is the first UK report to draw on the views of children themselves by looking at the attitudes of 5-9 year olds as well as… Continue reading Kids Are Not Addicted To Cartoons, Says ITC
Volkswagen has signed a multi-million pound twelve month deal with Channel 4 which will see the car manufacturer sponsor the broadcaster’s entire sports output.The tie-up, which will see C4’s sports rebranded as “Sport on Four”, is expected to begin in April when present sponsorship deals end. C4’s current sports coverage includes Football Italia, horse racing,… Continue reading Volkswagen To Sponsor C4 Sport
Fox Interactive is the new sponsor of the X-Files on Sky One. The interactive entertainment arm of Fox Filmed Entertainment, which makes the programme, began its association with the new series of the hit drama on Sunday 1 March. It replaces Hewlett Packard which sponsored the previous series.Subscribers can access the Sponsorship database by selecting… Continue reading New Sponsor For X-Files
Following what the company describes as ‘a period of unprecedented growth’, TMD Carat Manchester has announced a series of internal promotions and a major recruitment drive.Eliot Lowe has joined the board of directors; Matthew Hatton is appointed as associate director; Tracey Carr is promoted to group head and Laura Brotheridge and Rossana Murphy become media… Continue reading TMD Carat Manchester Success Triggers Staff Promotions
Henry Robson has resigned from his position as media director at Barkers in Scotland.He will continue to work part-time for the agency until early May in order to organise the hand-over of duties. No replacement has yet been announced.Barkers: 0141 248 5030e-mail: [email protected]
