A report by The Billett Consultancy claims that the great demand for ABC1 audiences by advertisers has caused ITV to overtrade in this area resulting in the provision of more discounts than its inventory will allow for. The ramifications of this are that other advertisers are effectively subsidising the ABC1 discounts.The increase in demand for… Continue reading ITV Underestimates Ad Demand For ABC1 Audience, Says Report
Dishy Dr Doug’s dad died in E.R. this week, meaning that the whole episode was set away from the hospital. 3.45 million people tuned in to see Doug and Mark Green travel down to Mexico to collect the body and have some male bonding along the way. Over recent weeks the once mighty American import… Continue reading TV Viewing Summary w/e 22/02/98
Mike Bloxham, chairman of the Internet Research Company, told the 3rd Media International/Objective Research Conference that bad websites do more to harm a brand than bad ads.Speaking at the conference, held at London’s Landmark Hotel, Bloxham also pointed out that while the potential for positive ad impacts on websites is high, the potential for negative… Continue reading Bad Websites Hurt Brands, Conference Is Told
The ownership of Newspaper Publishing, the group which produces The Independent, appears to be hanging in the balance as discussions are underway between the group’s two principal owners Mirror Group Newspapers and Independent Newspapers, both of which have a 46% share in Newspaper Publishing.It is reported in the national press today that the Irish group… Continue reading Rumours Surround Future Of Independent Ownership
The Independent Television Commission (ITC) has published a report which claims that fears that children are addicted to cartoons and affected by the violence in certain animations are unfounded.Cartoon Crazy? is the first UK report to draw on the views of children themselves by looking at the attitudes of 5-9 year olds as well as… Continue reading Kids Are Not Addicted To Cartoons, Says ITC
Volkswagen has signed a multi-million pound twelve month deal with Channel 4 which will see the car manufacturer sponsor the broadcaster’s entire sports output.The tie-up, which will see C4’s sports rebranded as “Sport on Four”, is expected to begin in April when present sponsorship deals end. C4’s current sports coverage includes Football Italia, horse racing,… Continue reading Volkswagen To Sponsor C4 Sport
Fox Interactive is the new sponsor of the X-Files on Sky One. The interactive entertainment arm of Fox Filmed Entertainment, which makes the programme, began its association with the new series of the hit drama on Sunday 1 March. It replaces Hewlett Packard which sponsored the previous series.Subscribers can access the Sponsorship database by selecting… Continue reading New Sponsor For X-Files
Following what the company describes as ‘a period of unprecedented growth’, TMD Carat Manchester has announced a series of internal promotions and a major recruitment drive.Eliot Lowe has joined the board of directors; Matthew Hatton is appointed as associate director; Tracey Carr is promoted to group head and Laura Brotheridge and Rossana Murphy become media… Continue reading TMD Carat Manchester Success Triggers Staff Promotions
Henry Robson has resigned from his position as media director at Barkers in Scotland.He will continue to work part-time for the agency until early May in order to organise the hand-over of duties. No replacement has yet been announced.Barkers: 0141 248 5030e-mail: [email protected]
A report from Merrill Lynch suggests that the outlook for global ad expenditure growth remains bright while the prospects for below-the-line services are even better.The report, entitled How Long Can The Good Times Last? A Long Time, predicts that advertising expenditures are likely to grow 5-6% globally in 1998, driven by increased spending in the… Continue reading Bright Future For Global Advertising Sector, Report Predicts
