http://www.challengetv.co.ukLet’s face it, Challenge TV is pretty tacky. Repeats of old gameshows hosted by ageing second-rate celebrities is never going to be anything but gaudy. But that’s okay because it’s funny: attempting to lend more gravity to what must be the first ever (or, at most, second) Challenge TV Gameshow Awards ceremony by referring to… Continue reading Website Of The Week – Challenge TV
The Radio Authority (RA) will begin the formal process of licensing commercial digital radio by advertising the only national multiplex on 24 March.The existing national commercial stations (Classic FM, Virgin Radio and Talk Radio) are already guaranteed a place on the multiplex but there is also room for up to five new digital radio stations… Continue reading National Digital Multiplex To Be Advertised By RA
IPC Magazines has announced that Andy Sutcliffe, group editor of the three IPC cycling titles, is being seconded to the company’s Music & Sports special projects department for a twelve month period. As a result a number of post changes have been effected.Robert Garbutt has been promoted to editor of Cycling Weekly, from deputy editor.… Continue reading Post Changes At IPC Cycling Titles
A new survey by Optimedia, using its InTouch tracking service, has found that the process of choosing which newspaper to read is far more complex than simply opting for the cheapest option.The survey was prompted by the battle between Rupert Murdoch and his pricing strategy for The Times and the House of Lords which has… Continue reading Newspaper Choice Goes Way Beyond Cover Price, Says Survey
Alan Totten has been appointed sales director of Xfm, and will start the post on Monday 9 March. He moves from Katz Radio Sales where he held the post of account manager for Xfm national sales.Commenting on his appointment Totten says: “At Xfm we have a tightly targeted audience which is appealing to advertisers and… Continue reading Xfm Appoints New Sales Director
Overall readership in the national newspaper market fell 3% year on year to 72.657 million during January, an actual fall of 2.317 million readers.It was two tabloid papers, the Daily Star and the People, which showed the largest year on year falls, with respective drops of 12.4% and 9.1%.The Times showed the best individual rise… Continue reading National Newspaper NRS – January
A report by The Billett Consultancy claims that the great demand for ABC1 audiences by advertisers has caused ITV to overtrade in this area resulting in the provision of more discounts than its inventory will allow for. The ramifications of this are that other advertisers are effectively subsidising the ABC1 discounts.The increase in demand for… Continue reading ITV Underestimates Ad Demand For ABC1 Audience, Says Report
Dishy Dr Doug’s dad died in E.R. this week, meaning that the whole episode was set away from the hospital. 3.45 million people tuned in to see Doug and Mark Green travel down to Mexico to collect the body and have some male bonding along the way. Over recent weeks the once mighty American import… Continue reading TV Viewing Summary w/e 22/02/98
Mike Bloxham, chairman of the Internet Research Company, told the 3rd Media International/Objective Research Conference that bad websites do more to harm a brand than bad ads.Speaking at the conference, held at London’s Landmark Hotel, Bloxham also pointed out that while the potential for positive ad impacts on websites is high, the potential for negative… Continue reading Bad Websites Hurt Brands, Conference Is Told
IPC’s pilot makeover magazine, Made Up! , has gone back into research and will be relaunched in the Autumn. A spokesman for the publisher told Newsline that the title of the magazine will probably remain the same while some aspects of the editorial will need altering. While no figures were available, IPC said that the… Continue reading Made Up! Magazine To Get Autumn Relaunch
