The Independent Television Commission’s (ITC) February 1998 Television Advertising Complaints bulletin has reported that the TV launch campaign by Computeract!ve magazine received complaints from 243 viewers.The ad showed a dog copulating with a man’s leg, apparently to allude to the ‘friendly’ nature of the magazine. Complainants felt that this was inappropriate imagery for television advertising,… Continue reading Computeractive Launch Ads Receive Over 200 Complaints
A new personal web organiser has launched to compliment search engines such as Yahoo! and AltaVista. By catergorising websites found it removes the need to memorise often complicated homepage addresses. The system, called My Taxi, has been developed to remove the need to waste time trying to get all the dots and slashes in the… Continue reading Travel The World Wide Web In Your Own Taxi
Channel 4 has launched its new Spring and Summer schedule with a line-up of themed nights and dedicated seasons.All things Scouse are to be covered in the channel’s ‘A Night On The Mersey’ which will feature a curtain-raiser to the latest Brookside five-nighter in which a gas explosion threatens more lives. This starts on Easter… Continue reading C4 Schedules More Themed Nights For Spring/Summer
Twix will be covermounting a branded music CD on the front cover of TV Hits in a sponsorship deal worth in excess of £100,000.The deal, negotiated by the Braben Company, will also include a programme of branded promotion and sponsored editorial over a number of issues of the title. The CD will feature seventeen tracks… Continue reading Twix To Sponsor TV Hits
Future Publishing picked up the largest collection of accolades at the 1998 Association of Circulation Executives Awards, which were held last week at the Hilton on Park Lane, London.The publisher’s Computer Arts won the award for excellence and endeavour in the field of circulation for a smaller magazine (sales under 50,000) while Gamesmaster won the… Continue reading Future Wins Circulation Awards
In an attempt to monitor how clumsily we deal with computers and the like, a kind of time-motion study has been set up with funding from the Economic and Social Research Council which will view technology users in their own homes. In order that we are not disturbed in our natural environment, a number of… Continue reading Web Round-Up W/E 03/04/98
Saatchi & Saatchi has announced its annual financial results for the year ended 31 December 1997 and reports that pro forma profit before interest, tax and exceptionals is up by 39.1% to £30.6 million. Revenue was only slightly up, from £369 million in 1996 to £375 million this time. The company also reports an earnings… Continue reading Saatchi & Saatchi Pre-Tax Profit Up 39%
The groans of despair were audible when it was announced that yet another magazine would be launching into the burgeoning men’s lifestyle market (subscribers see Wagadon To Launch Men’s Mag). Many wondered how Wagadon’s Deluxe could possibly compete with the likes of Loaded and FHM, despite its claims that it would be ‘different’. This pronouncement… Continue reading First Issue Review – Deluxe
ITV achieves the highest viewing share of the terrestrial channels this week with 32.8 % of the total share and BBC1 chasing with a respectable 29.7 %.Coronation Street pulls in the crowds as usual, with an average audience figure of 16.59 million, once again pushing Eastenders into the doldrums with its average audience of 13.63… Continue reading TV Viewing Summary W/E 22/03/98
