The director general of ISBA John Hooper, has written to the Chancellor Gordon Brown recommending that the BBC carries three minutes of advertising during peak time viewing.Hooper argues that the revenue gained from allowing this small amount of advertising on the public service channels would aid the Government’s plans to subsidise television licences for pensioners;… Continue reading ISBA For Peak Time Advertising On BBC
http://www.fhm.co.uk/fhmIn this day and age of JavaScript, Shockwave and RealAudio, you would expect the relaunch of a website to be driven by the desire to throw in bundles of special effects, whizzy pictures and, to quote from a early Syd Barrett song, ‘things that make it look good’. Now, to be fair, I haven’t actually… Continue reading Website Of The Week – FHM Relaunch
Ad agency Mediapolis is planning to launch a new media operation called Catalyst in the near future. The division will be concerned with expanding the creative output of the agency and will be given reign to ‘say what it thinks’ about Mediapolis projects.Mediapolis clients will be able to make use of the Catalyst team, but… Continue reading Mediapolis To Launch New Media Operation
The total national newspaper market experienced a year on year fall of 1.8% for September-February, with the tabloid papers again showing falls across the board.The People showed the largest drop with a fall of 9.3% while the Daily Star slipped 8.3%. The FT again performed well, with a rise of 12.2%, while the Independent On… Continue reading National Newspaper ABC Summary – February
The new Movies-on-Demand service for cable TV households, Front Row, was launched last night. The service kicked off with Jerry Maguire while forthcoming offerings in March include the sci-fi spoof Mars Attacks and romantic comedy The Preacher’s Wife.Each film will cost £2.99 and there will be up to 20 screenings a day and a choice… Continue reading Front Row Makes Its Appearance
The Stuurgroep met on 13 February the Dutch Consumers Organisation; this was the second such meeting on the issue of advertising and children. The meeting follows the 1995 decision by both organisations to revise those elements of the Dutch advertising code relating to children. Now the two organisations need to confer on only two further… Continue reading NL: Stuurgroep Meets Consumer Group
The UK government is studying the possibility of introducing a cinema-style classification for the internet, which could be linked to an electronic filtering device. According to Barbara Roche, the IT minister at the department of trade and industry, speaking at a meeting of the Internet Watch Foundation, the scheme may get government backing. At this… Continue reading UK: Internet Classification Plans
Casinos in the United States may soon be able to advertise their services on television and radio, following a Supreme Court decision to support a 1997 ruling by the US Circuit Court of Appeals, which overturned federal laws banning TV and radio advertising for casino gambling. Technically, the Circuit Court ruling applies only to the… Continue reading US: Liberalisation Moves
United News & Media today announced full year financial figures which show that it lost £25m from its 29% stake in Channel 5. However, profits before tax and exceptional items jumped 17% to £340.3m on the back of turnover up 8% to £1.9 billion. A spokesman for the media group said: “We expected an operating… Continue reading C5 Costs United £25m
A crew of media pranksters and saboteurs have set up their own website under the name of ŽTMark at http://www.paranoia.com/~rtmark/homereg.html. The group’s objective is specifically to engage in the “sabotage of mass-produced items” and has previously orchestrated the work of the Barbie Liberation Organisation. ŽTMark is currently promoting the USA Phone In Sick Day which… Continue reading Web Round-Up – W/E 13/03/98
