The Bank of Scotland and Volkswagen are to run national campaigns via the regional daily press for the first time. The deal will use The Word’s regional titles for both campaigns. VW’s ‘Affordability’ campaign, which will run until Christmas, will appear in 52 regional dailies. VW’s £120,000 spend was arranged by BBJ Media Services.58 regional… Continue reading VW And Bank Of Scotland Go Regional
The Advertising Association’s executive committee has approved seven policy recommendations for action by the UK government in the commercial communications sector. The UK Government assumes the Presidency of the EU for six months from 1 January 1998. The recommendations are available from the AA.
Virgin Megastores have linked up with the Box channel to launch the biggest sponsorship on cable TV in the UK.Virgin Megastores will sponsor Box Fresh, a programme which previews all new singles which are available for audience selection from that week. In addition the sponsorship will include the creation of a Virgin Megastore Text Page,… Continue reading Virgin Megastores Sponsor The Box
The Data Protection Registrar has published new guidelines for the interpretation of the 1984 Data Protection Act. The interim revision reflects certain new developments, including charges to the method of registration and the forthcoming Data Protection Bill, which will implement the EU’s Data Protection Directive.
The Radio Authority has reversed an earlier decision which ruled out the human rights’ lobbying group Amnesty International – which acts on behalf of political prisoners – from being allowed to advertise on radio. The earlier decision was based on an argument that Amnesty was a politically-motivated body; the 1990 Broadcasting Act says radio stations… Continue reading UK: Reprieve For Amnesty
The ministry of health has set up a working group to develop new regulation concerning alcohol advertising. It will study in particular the connections between alcohol advertising and sport and youth. The ministry has asked the advertising industry to accept the new rules, once elaborated, as part of its self-regulatory code.
Scottish Radio Holdings has announced a 33% increase in pre-tax profits to £9.3 million for the year to 30 September, along with a 32% hike in turnover to £37.4m.The media group also announced that Downtown Radio and Cool FM , which it acquired in September last year (subscribers see Scot Radio Acquires Irish Station), have… Continue reading Scottish Radio Shows Good Growth
The government appears to be sidelining proposals to ban food advertising aimed at children. The James Report on the health of English schoolchildren, commissioned by the Department of Health, called for a number of strict controls over the sale of food to children, including a food advertising ban. Furthermore, the White Paper outlining the role… Continue reading UK: Government Postpones White Paper
On 17 November the EP and Council agreed the text of a Directive on consumer protection and product prices. It proposes compulsory labelling to show both the selling price and the price per unit of measure (per kilo, per litre, etc.) for all products. An overall compromise was reached on 10 controversial amendments, adopted in… Continue reading EU: Directive Agreed
The Newspaper Society (NS) is lobbying against two proposed pieces of legislation. “Both could introduce stringent privacy legislation which would effectively halt investigative reporting and gag the media unless urgent action is taken to introduce press exemptions,” said the NS. The Human Rights Bill and the Data Protection Bill “will strike at the heart of… Continue reading UK: NS Campaigns For Press Rights
