There are now more than 2m users of the Internet in France and the number is growing by 7 per cent a month, according to new market research by the French consultancies Sofres and Mediangles. Advertising on the Internet in France is expected to double and perhaps even triple in 1998, from a total value… Continue reading FR: Internet growth
According to the Direct Mail Information Service, business-to-business direct mail is viewed by managers as more useful and relevant than at any previous time. The 1997 report into business use of direct mail says that 14 per cent of direct mail is now looked at and filed for future reference, against 10 per cent in… Continue reading UK: Direct Mail Strengthens
The Advertising Association 1998 National Conference, in conjunction with the Department of Culture, Media and Sport, will be held in Leeds on 11 and 12 May at the Oulton Hall Hotel.The conference, subtitled “Seeking a balance between freedom and regulation in a changing European Market”, will feature addresses from James Best, chairman of BMP DDB,… Continue reading AA Announces National Conference Details
Scottish Media has sold its 18% stake in Ulster TV to Canwest Global Communications for £23.9 million.Scottish revealed that it had approached the Ulster board with an offer for a full takeover but when this was rejected it decided to sell its stake to the Canadian broadcaster.Canwest now has a 29.9% stake in Ulster, the… Continue reading Scottish Media Sells Ulster Stake
Nigel Griffiths, UK consumer affairs minister, has published a consultation paper – sent to the credit industry and consumer bodies – aimed at clarifying and simplifying British consumer credit law. Several recommendations relate to advertising, including: the advertising of an Annual Percentage Rate (APR) for mortgages aimed at people with low incomes should “reflect the… Continue reading UK: Credit Advertising
The long-awaited follow-up to the European Commission’s Green Paper on Commercial Communications is about to emerge from interservice consultation within the Commission. The paper is likely to go before the Commission within the next two weeks. A draft obtained by the Advertising Information Group confirms that the Commission remains determined to implement the proposals of… Continue reading EU: Green Paper Follow-Up
London News Radio is aiming to extend its format to Scotland with the launch of Scottish Radio News.The station, whose shareholders include ITN, Reuters and GWR, is applying to the Radio Authority which is advertising a licence in the area. LNR has also applied to the Authority to launch North-East News Radio.Nigel Reeve, managing director… Continue reading London News Radio Aims For Scotland
Revenue Total terrestrial TV revenue came in at £184.44 million in January, according to agency estimates. Of this ITV earned £130.21m (up 1.6% year on year), C4 earned £39.55m (up 2.7%) and GMTV brought in £4.8m (down 13.5%). C5’s revenue appears pretty static with a figure of £9.8m.January ITV Franchise Revenue Share Comparisons Jan-97… Continue reading TV Round-Up – January
Commercial radio in the UK appears to be set for an advertising boom in 1998. According to the Radio Advertising Bureau, which conducted a survey of 307 advertisers and marketing directors, 63 per cent plan to increase their spending on radio advertising. Commercial radio advertising revenue reached £100 million for the last quarter of 1997,… Continue reading UK: Radio Spend To Increase
The Advertising Association hosted a meeting on 10 February on the issue of car advertising. Attended by representatives of the advertising industry and officials of the UK Department of Transport and of the European Commission, it examined UK Presidency proposals for pan-EU guidelines on car advertising. The meeting was told by the EC delegates that… Continue reading UK: AA Holds Meeting
