London News Radio has announced that The Daily Telegraph will sponsor its coverage of the Budget on both LBC 1152 AM and News Direct 97.3FM.The £25,000 package includes promotional trails and sponsorship stings around all Budget features. The deal also covers website audio coverage which can be heard at http://www.newsdirect973fm.co.uk and http://www.lbc.co.uk.Head of sales for… Continue reading Daily Telegraph To Sponsor LNR Budget Coverage
ITV’s coverage of tomorrow’s Budget will be followed by a MORI telephone opinion poll, the results of which will be announced in News At Ten. The idea, according to the Network Centre, is to provide the Chancellor with instant feedback on what the nation thinks of his new proposals.ITV Network Centre: 0171 843 8217
Opus, the sales operation for GWR launched in January (subscribers see Opus Gets Ready For Launch), is offering a new advertising plan from April, called The Network Spot.The initiative allows prime time advertising spots on 42 of GWR’s commercial radio stations across the country. The Network Spot provides one plan, one invoice and a post… Continue reading GWR’s Opus Launches New Ad Plan
Tuesday Newsline will provide constantly updated coverage of the Chancellor’s Budget, which begins at 2:45pm.The Retail Prices Index for February is released at 9:30am.Thursday ITV and Channel 4 are required to submit their digital terrestrial television programme information to the ITC.Telewest Communications releases final financial figures; losses are expected.Friday February regional ABCs are released.Also on… Continue reading The Week Ahead
Surrey-based Tindle Newspapers has made an offer to buy the Channel Islands radio station, Island FM. John Burley, chairman of Island FM, describes the undisclosed offer as ‘substantial’ and is writing to shareholders to recommend acceptance. The offer is subject to both regulatory and shareholder approval.Sir Ray Tindle, proprieter and chairman of Tindle Newspapers, said… Continue reading Regional Newspaper Group Bids For Island FM
Future Publishing has appointed Simon Haisman as the new group publisher to its music division.He replaces Steve Carey who left the company at the end of 1997. He was formerly the publisher for Guitarist, Total Guitar and Guitar Techniques. He will now be responsible for all of Future’s music titles.Future: 01225 442244
The scale of the problems facing the new owners of the Independent titles is clearly evident from the large drop in sales both newspapers have faced during the 1990s. ABC figures from 1990 to 1998 for the Independent reveal a drop in sales from 411,378 for July-December 1990 to 255,324 for August-January 1998. The Independent… Continue reading Tough Test Ahead For Independent
Dennis Publishing has launched a website for its men’s title Maxim. The site, found at http://www.maxim-magazine.co.uk, features over 2,000 pages of content from the magazine plus interactive games and quizzes. A chatroom is also provided and there is a daily news and sports digest.As a promotion, users of the site will be able to order… Continue reading Dennis Launches Maxim Website
The director general of ISBA John Hooper, has written to the Chancellor Gordon Brown recommending that the BBC carries three minutes of advertising during peak time viewing.Hooper argues that the revenue gained from allowing this small amount of advertising on the public service channels would aid the Government’s plans to subsidise television licences for pensioners;… Continue reading ISBA For Peak Time Advertising On BBC
http://www.fhm.co.uk/fhmIn this day and age of JavaScript, Shockwave and RealAudio, you would expect the relaunch of a website to be driven by the desire to throw in bundles of special effects, whizzy pictures and, to quote from a early Syd Barrett song, ‘things that make it look good’. Now, to be fair, I haven’t actually… Continue reading Website Of The Week – FHM Relaunch
