The health policy directorate-general (DGV) of the EC is developing a code for the marketing of “alcopops” in a proposal for a Council Recommendation that aims to restrict alcohol advertising. The code, which EC officials claim should be incorporated on a self-regulatory basis, also includes a provision that governments should consider other options such as… Continue reading EU: EC Develops “Alcopops” Code
Issue 9 of the European Commission’s newsletter Commercial Communications focuses especially on alcohol advertising, with French articles for and against the Evin Law. The article by Armand Hennon, from Entreprise & Prévention, includes the confirmation that the Evin Law has achieved the opposite of what was intended. Hennon reports that since the imposition of the… Continue reading EU: Evin Law Has Opposite Effect
Total terrestrial TV revenue for October, excluding GMTV, came in at £243.9 million according to agency estimates. Of this ITV brought in £181.3m (up 3.5% year on year), C4 brought in £51.8m (up 5.7%) and C5’s revenue was £10.7m (up from £9m in September). GMTV came in at £9.1m, down almost 7% from the previous… Continue reading TV Round-Up – October
MAID, now called the Dialog Corporation after its takeover of Knight-Ridder, has reported a fall in its losses from £2.4m in Q3 1996 to £592,000 for Q3 1997. Revenue however showed good growth – up 42% to £7.4m.Michael Mander, chairman of the Dialog Corporation, said that the integration plan for MAID and Knight-Ridder is “well… Continue reading Losses Decrease At MAID
Capital Advertising, the new Capital Radio sales outfit formed from the disbandment of Media Sales and Marketing (subscribers see Capital Buys Virgin Radio), opens its doors today and sales director Fru Hazlett is hopeful that the new outfit will be able to be successful not only in its own right but will also help to… Continue reading Interview – Fru Hazlett, Group Sales Director, Capital Advertising
Naked frolics in a northern industrial town are apparently worth turning out to the cinema for, as shown by The Full Monty which has just become the biggest grossing British film of all time. According to the Cinema Advertising Association (CAA) the film has so far taken £39.2m at UK box offices, a higher figure… Continue reading The Full Monty Is Big
A magazine aimed at young rollerbladers has been launched by independent publishers Skater. Total Skater is a monthly title which will look at various aspects of the sport as well as interview celebrities. The magazine has a cover price of £2.50.Skater: 01491 614 999
The blatant pinching of big company brand names to use as Internet sites just for fun has come to an end, as a court ruling has demanded that all adopted trade names must be handed over to the big guys. As you may remember from a previous Web Round-Up, a couple of likely lads going… Continue reading Web Round-Up W/E 05/12/97
http://www.mediavillage.co.uk/MediaTel, the UK’s leading media data provider, relaunches its Media Village website later today with a brand new look and a range of new features.The Media Village was first launched in May 1996 by MediaTel as a “Net community” of key media and marketing sites. Today it hosts 17 member sites including the IPA, ISBA,… Continue reading Media Village Expands
Monday Capital Advertising launches today and there will be an interview with sales director Fru Hazlett appearing on Newsline.Clubbing magazine Sleaze Nation launches today as a paid-for title. It has a print-run of 15,000.The new-look Media Village launches later.Tuesday Scottish Radio Holdings and Chrysalis Group both release interim financial results.Wednesday GWR and Carlton Communications announce… Continue reading The Week Ahead
