Propeller Marketing Communications published its latest ‘Ads That Make The News’ survey today. The survey shows that Trevor Beattie’s Wonderbra ads generated more coverage in the national newspapers than any other in the third quarter. Beattie is the creative director of BDDP GGT ad agency. The Wonderbra ads received twelve dedicated news stories in the… Continue reading Ads In The News
Following wide speculation (subscribers see On Demand Plan Pay-Per-View Deal With Hollywood), the On Demand Management cable consortium is on the brink of sealing a pay-per-view movie deal with Hollywood film studio Warner Brothers. The On Demand group is representing Telewest, NTL, General Cable and Diamond Cable with Cable & Wireless Communications still teetering between… Continue reading On Demand Approach Warner Bros. Deal
A consortium of twenty-eight British on-line publishers including Condé Nast, The Guardian New Media Lab, Channel 4, and the Electronic Telegraph agreed to create a system of auditing online advertising revenue. This would represent the first accurate measure of the size of the British online advertising marketing.At last week’s meeting of the Interactive Advertising Group… Continue reading Online Publishers Form Advertising Research Group
Laser has confirmed to Newsline that the ITV sales houses, which also include TSMS and Carlton, are planning to change the way they trade airtime. The three companies have jointly agreed in principle to deal on the basis of share of broadcast rather than share of ITV.Laser: 0171 396 6000
Planet 24 is planning to launch a cable exclusive music channel in Ireland to be called Atomic TV.Atomic TV will be a 24-hour channel which will carry advertising and a large proportion of Irish-based bands and music. The Irish Government however is still considering whether it will give its support to the project as it… Continue reading Cable Channel Planned For Ireland
Former New PHD TV buying controller Jim McDonald is to move to GMTV in December to work as its new group sales manager. He will replace Keith Stael who is leaving to travel the world.…The Financial Times has created a number of new appointments in its advertising department. Stephen Dunbar-Johnson has been promoted to UK… Continue reading Appointment Briefs
BARB has begun a new panel which will include five cable channels previously absent from the survey.Panel 71 will measure L!ve TV , the Travel Channel , the Box , Carlton Food Network and Carlton Select . The survey began on 29 September and will be included in BARB data releases over the next couple… Continue reading BARB Begins Cable Measurement
Abbott Mead Vickers Plc. (AMV) has bought the Craik Jones Watson Mitchell Voelkel direct marketing agency for an initial cash payment of £2.44m. AMV will make up to an additional five payments depending on the financial performance of Craik Jones over the next five years.AMV further consolidates its position as a provider of direct marketing… Continue reading AMV Acquires New Business
The number of UK homes connected to the Internet has doubled from just under 400,000 in June 1996 to 960,000 in June 1997, according to a survey by NOP – the equivalent of one in twenty five of all UK households.Overall, the survey also shows that six million adults in Britain used the Internet in… Continue reading Internet Users Double In Twelve Months
H Bauer Publishing have announced the launch of a new up-market home interest title called Beautiful Living. The magazine will go on sale early this November following a first edition which trialed in June.Beautiful Living will be edited by Penny Dash who was editor of Homes & Ideas at its inception. The Publishing Consultancy, which… Continue reading H Bauer Publishing Launch Beautiful Living
