The Media Plan: Business-to-business internet service provider Vorboss has rejected traditional media strategy to drive awareness in a small hard-to-reach audience and low interest category.
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In brief: Disney and the BBC have agreed a deal where the Doctor Who series will be shown on its platform internationally.
In brief: new Prime Minister Rishi Sunak has reappointed Donelan as after she served in the same role under Liz Truss.
A pre-roll YouTube ad for Planet Woo has been found to be “likely to cause serious and widespread offence” to a general audience.
Odeon and Cineworld UK cinemas showing ‘Bros’ will feature a bespoke LGBTQ+ ad reel as part of a special deal negotiated by sales house Digital Cinema Media.
In brief: Spotify now boasts 456 million MAUs and 195 million premium subscribers, up 20% and 13% year over year, respectively.
In brief: WPP has joined other advertising agency groups in raising its revenue forecasts for 2022 with nearly 4% organic growth posted between July and September.
In brief: it is the first time YouTube’s ad revenue shrank since Alphabet started reporting its earnings separately in 2019.
LBC seems to be profiting from a confluence of trends, as well as the BBC’s misfortune.
It matters who owns TikTok, especially as more young people use it for news. But if we’re worried about governments’ influence on media owners, look no further than the state of several UK newsbrands.