Leo Burnett has scooped the Grand Prix award at this year’s Cannes International Advertising Festival. The agency won the award in the Press and Posters section for its Mercedes-Benz campaign entitled ‘Skidmarks’.Also in the Press and Posters section, Almap/BBDO won the gold award for the UK for its work with Autan Insect Repellant in the… Continue reading Leo Burnett Takes Grand Prix At Cannes
MAGtrack, the media research company, is launching NETtest next week.NETtest is a product that allows publishers with Web magazines to evaluate the visitors who are accessing their sites. Unlike the auditing tools provided by bodies such as BPA and ABC which quantify the total number of ‘hits’, NETtest will provide information on what types of… Continue reading The Net Test
Football’s Premier League has been advised to set up its own television broadcast service when its current contract with BSkyB ends in 2001.According to the Financial Times media consultancy firm Oliver & Ohlbaum has told the League that if it was to arrange its own television service it would double the revenue it currently receives… Continue reading Premier League Advised To Ditch BSkyB
TDI, the transport advertising specialist has appointed its first commercial sales director, Andrew Oldham. Oldham was sales director at the now extinct Media Sales & Marketing, he takes up his new position next month.TDI: 0171 482 3000
Capital Radio London has announced the results of a youth research study which examines the unique role that radio plays in young Londoners’ lives. The research has received full IPA approval.Media in general and radio in particular were found to fulfill different needs for young people as they pass through puberty. During pre-puberty media tends… Continue reading Radio Tunes Into Youth
Chris Rayner of BMP DDB Needham spoke yesterday at the Daily Telegraph Internet 97 Conference about the problems facing new web sites.Many companies have jumped on the New Media bandwagon, spent a great deal of time and money developing exciting and interesting web sites and then waited for a flood of visitors. A large number… Continue reading Promote or Die
Capital Radio London has negotiated a deal with LWT; the TV company is to make a Friday-night TV show, Live From The Capital Café (subscribers see Laser Joins Capital Radio For TV Show). The show will be co-presented by Dani Behr and Jason Bradbury from the Capital Radio Café and will run for four consecutive… Continue reading Capital Gets Itself Seen On TV
It has just been announced by the Independent Television Commission that British Digital Broadcasting has won the terrestrial digital television multiplex licences B, C and D.BDB is a consortium made up of Carlton Communications and Granada Group and will offer 12 basic and 3 premium channels. The BBC has agreed to provide exclusive access to… Continue reading BDB Win Digital Licence
Speculation is growing that a merger is set to take place between Cable & Wireless Communications and Telewest. If this goes ahead it would create a huge cable company which would probably need the approval of both the Office of Fair Trading and Oftel before it could begin trading.CWC was formed only two months ago… Continue reading Cable Companies In Merger Talk
Good news for the publishing industry; according to Pira International, the paper and packaging research centre, 1996 saw a global collapse in the price of paper and pulp. Its report, World Pulp and Paper 1997-2006 – trends and forecasts, predicts that prices will remain low until the end of the century.Pira International: 01372 802000
