Millward Brown International, the advertising and brand research company, has launched a new San Francisco-based operation specialising in Internet-related research. The new arm, to be called Millward Brown Interactive, will be dedicated to survey research conducted on the Web, including Web site evaluation, audience profiling and ad banner testing.Millward say that the initiative is a… Continue reading Millward Brown Launches Interactive Arm
The Sunday Telegraph reported yesterday, that BSkyB and Cable and Wireless Communications are discussing cooperating on pay-per-view services due to be launched next year.Previously, the two services had been arch rivals, but it seems that they have decided that they will both benefit more from mutual cooperation than they have done from fierce competition.The paper… Continue reading Satellite And Cable Prove Its Good To Talk
Reuters had a volatile week, rising 15p to 701.5p on Tuesday but then dropping 20 on Wednesday as a result of market opinion that the company’s stocks had perhaps been overpriced in the past month. News that it had bought Hardwick Stafford Wright, an information supplier to the mutual fund industry, failed to rally the… Continue reading Sharewatch – W/E 16/05/97
WednesdayCarlton Communications publishes its interim results; it is expected to report £161.5 million.Punch relaunches, the new look will be reviewed on Newsline.Newsline will be reporting from Marketing Week’s Direct Response TV conference.ThursdayWeb site of the week is On The Record.FridayEuromoney Publications releases its results.Newsline’s web-round-up will be looking at efforts being made to protect intellectual… Continue reading The Week Ahead
Prior to the FA Cup final on Saturday, research, carried out by Telewest Communications, found that only 20% of those people intending to watch the match find the half-time conversation interesting, while 37% found it quite dull.But, even if Des failed to draw the crowds, according to overnight figures, the live match coverage on BBC1… Continue reading FA Cup – The Real Score
The Guardian has announced that it will be sponsoring the prestigious Edinburgh International Television Festival. The annual event, which attracts around 1,500 delegates, will from now on be known as the Guardian Edinburgh International Television Festival. This year’s event will take place from August 22-25.Guardian: 0171 239 9696
Bad language and violence are the last no-go areas for advertising, according to new research conducted by Grey.90% of people interviewed would like to severely restrict the use of strong language in advertising, banning it at least until after the 9.00pm watershed. 90% of correspondents would similarly like tough restrictions on violence, at least until… Continue reading The Last Taboos
Channel 5 has just announced that it has signed a deal with Chelsea Football Club for exclusive live coverage of the team’s home games in the European Cup Winners Cup. The agreement also includes exclusive rights to Chelsea’s South East Asia tour to Hong Kong, Thailand and Brunei which begins this week. The first match,… Continue reading Channel 5 Secures Chelsea Coverage
The Arts Council has awarded £92.25 million of National Lottery funding to three film franchises. Pathe Productions, The Film Consortium and DNA Film Ltd. The money will be used to make 90 films over the next 6 years.The investment is intended to enable the consortia to work on a variety of films, as they do… Continue reading Big Boost For British Film Industry
Speaking at the annual general meeting of United News & Media Lord Steven of Ludgate, the company’s chairman, said that he was “pleased to report that the Express is making good progress” with its redesign being “well received by readers.”He announced that circulation of the titles has now stabilised and weekday sales have exceeded the… Continue reading United Pleased With Express
