The soaps cleaned out the top spots again this week. Coronation Street was again top of the league with 15.79 million viewers. Although Eastenders achieved a higher weekly average than The Street, amassing an average of 14.45 million viewers over three nights, in comparison, Coronation Street recorded an average of 13.33 million viewers over four… Continue reading TV Viewing Summary – W/E 18/05/97
The Radio Advertising Bureau and senior commercial radio industry figures have agreed to set up a working body called the Joint Industry Commercial Radio IT Futures group (JICRIT) which will aim at standardising the buying and selling of radio airtime as well as making the medium more accountable.It was agreed at a meeting last week… Continue reading Radio Industry Sets Up JIC
Land Rover is sponsoring Sky TV’s broadcast of the British Lions Tour. Land Rover will be fully integrated into the whole package. The deal includes sponsorship, text and Internet and extends to national newspaper supplement promotions.In another motoring related sponsorship deal, Pulling Power, Central TV’s new motor show, is being sponsored by Auto Windscreens. The… Continue reading New Motor Sponsors Pass The Screen Test
The Forte Post House Regents Park provided the comfortable surroundings for Marketing Week’s Direct Response TV conference. Paul Rouse, deputy managing director IMS Group PLC, began his chairman’s opening address by stating that TV is now more accountable than ever before. The following speakers backed up this claim.Robin Worboys, telemedia consultant at the Sitel Corporation,… Continue reading Responding To Direct TV
It is reported in today’s Independent, that Carlton is prepared to work with which ever consortium wins the digital terrestrial broadcasting licence. It is currently backing the British Digital Broadcasting bid, but the company said that should the bid fail it will consider offering programming to the rival bidder, Digital Terrestrial Television Network.
The latest IPA Trends in Television viewing report, covering the first quarter of 1997, has been published. It shows that average daily viewing levels for all television viewing have resumed their long-term decline and are currently 6% less than they were 5 years ago.The IPA says that ITV’s share of viewing is “still giving cause… Continue reading IPA Trends Report Highlights TV Viewing Decline
The Channel 5 9pm movie, much trumpeted as a popular alternative to other channel’s offerings, can be seen as a general indicator of 5’s success since it launched at the end of March. This is not only because 5 itself placed so much faith in it as an audience puller, but because advertisers did too.… Continue reading Channel 5 Analysis – The 9pm Movie
L!ve TV’s has now launched its new regional station, Manchester L!ve. The station is the latest in the growing L!ve TV City Network, joining Birmingham, Westminster, Liverpool and Edinburgh.Jane Wroe, sales director of L!ve TV, says the Manchester station offers “a huge commercial opportunity, with the majority of paid for local newspapers haemorrhaging circulation, particularly… Continue reading Manchester L!ve Confident Of Success
News International has fired the latest round in the dispute between The Times and The Telegraph and the ABC *Telegraph Issue Writ To ABC. NI has published a list of reforms it would like to see to the ABC system.In the statement, NI claims: “The integrity of the ABC figures has come increasingly into question… Continue reading Times For Change At ABC
http://www.bbc.co.uk/otrOn The Record fans will find the programme’s new web site surprisingly basic. The site is very easy to navigate and even simpler to understand; it seems to be aiming at school children. The pages taking you behind the scenes at the show, and those telling the story behind the programme’s well-known crocodile mascot will… Continue reading Web Site Of The Week – On The Record
