The Incorporated Society of British Advertisers (ISBA) has formally proposed to the Independent Television Commission (the body responsible for regulating the UK’s commercial broadcasters) that it should permit more minutes of advertising time during programme schedules. ISBA’s submission to the ITC calls for an increase in airtime from seven to an average of nine minutes… Continue reading UK: ISBA Calls For Extra Minutage
Channel 5’s coverage of the World Cup qualifier between England and Poland on Saturday night was watched by an average of 4.5 million people, with a peak audience of 5 million, according to unofficial overnight data. Of the average audience, it is estimated that around 3.9 million watched the game via the terrestrial signal, with… Continue reading C5 World Cup Game Watched By 5m
In a publishing first for IPC’s SouthBank Group, the July issue of Options will include a split front cover advertorial gatefold for Gillette’s SensorExcel For Women.The move is part of a strategic added-value communications campaign devised by New PHD and Lynne Franks PR to run in women’s magazines. The brief was to add value to… Continue reading IPC Runs Advertorial First
The UK government has announced that, in addition to introducing legislation to outlaw tobacco advertising, it will also ban tobacco sponsorship of sporting events. On 19 May Frank Dobson, the Secretary of State for Health, said that the Bill to ban advertising will now include “all forms of tobacco advertising, including sponsorship.” Meanwhile, Tessa Jowell,… Continue reading UK: Tobacco Sponsorship To Go
Following a meeting with the European Commission on 26 May in Brussels, representatives of various European Internet Associations discussed the need for an organisation to represent Internet Service Providers (ISPs) at a European level. The UK’s Internet Service Providers Association (ISPA) has been asked by the EC to compose a mailing list of appropriate Internet… Continue reading EU: Pan-European ISPA Edges Nearer
Scottish Media, the group which owns Scottish TV, has this morning confirmed that is in takeover talks with Grampian in a deal worth around £100m.Scottish Media has said that it would offer 320p per Grampian share, which closed at 262.5p on Friday. The move is likely to be investigated by the ITC, which would probably… Continue reading Scottish Media Moves On Grampian
A new independent body has been formed to provide a single voice for consumer interests in the UK. The Direct Marketing Authority will act as an umbrella for the current Authority of the DMA, the Mailing Preference Service, the Fax Preference Service, the Direct Mail Accreditation and Recognition Centre and subject to further consultation, the… Continue reading UK: Direct Marketing Authority
In Germany there is increasing pressure for an outright ban on the advertising of alcoholic beverages on TV. The federal government has reiterated its call for a restriction during sports broadcasting, and five health ministers of the regional states have called for a total ban on TV. The ZAW regards this as an unwarranted interference… Continue reading DE: Pressure Increases For A Ban
More than 60 leading international high-technology companies have proposed a global standard aimed at protecting security of Internet users. They have all backed the Open Profiling Standard, which would enable people to exchange personal profile information over the Internet while still making it possible to limit the use and distribution of their private information over… Continue reading EU: Data Protection Standard For Internet
20 per cent of Britain’s 200 biggest companies will be advertising on the internet by 1998, according to a survey by the Incorporated Society of British Advertisers (ISBA). Of those intending to advertise on the Internet, most would not use an agency to do so and all said they would value the recently-introduced Audit Bureau… Continue reading UK: Internet Advertising To Grow
