Spectrum Radio has been fined once again by the Radio Authority for breaching its Codes. The station breached the Authority’s News and Current Affairs Code and its Advertising and Sponsorship Code. The breaches occurred during two editions of a weekend phone-in programme that were hosted by a politician. The Authority was particularly dissatisfied with Spectrum’s… Continue reading Spectrum In The Soup Again
The Express is replacing its Preview section with a Friday Special. Anne Robinson has a column in the new section, which will be edited by the Express’s features editor, Jack Wright.Express Newspapers: 0171 928 8000
Leo Burnett’s media department has seen a number of changes this week. Tony Emment has been promoted to group media director of the Procter and Gamble buying unit and, media directors Simon Francis and Mathew Blackborn now sit on the agency board.Leo Burnett: 0171 591 9111
Lisa Pollard, advertisement marketing manager, IPC MagazinesIn this paper, I will summarise the progress made so far in measuring magazine advertising effects. I will then look ahead to suggest what we may expect future developments to be.So, as we stare down the barrel of a new millennium, I will draw upon some wisdom which is… Continue reading Lisa Pollard – ‘Standing Up To Be Counted, Evaluating The Effectiveness Of
Magazine Advertising Into The Next Millennium’
Justin Sampson, director of operations, Radio Advertising BureauAs the oldest of broadcast media, radio has had to re-define itself over the course of this century to adapt to new competitive media. But then, the medium itself is undergoing dramatic growth in the number of stations competing for listeners ears. Ten years ago a station that… Continue reading Justin Sampson – ‘The Evolution Of Listening Behaviour’, A
Synopsis
Computer Shopper and Computer Buyer are searching for sponsorship partners for their Internet sites, cover-mounted CD-Roms and disks and their regular buying advice booklets.Both titles are increasing the frequency of their cover-mounted extras.Dennis Publishing: 0171 631 1433
IPC magazines has announced that Loaded editor James Brown will be leaving the title to join the rival GQ, published by Conde Nast.Brown, who has edited the title since its launch four years ago, said: “I am now 31, and a great believer in letting the younger talent come through.” IPC says that it expects… Continue reading Loaded Editor Quits For Rival
The success of the Manchester Evening News’ price-cutting operation has led other regional groups to follow suit. The Friday edition of the Manchester Evening News is now available for a third of the usual cover-price at 10p *Manchester Evening News Claims Sales Success .The Yorkshire Post slashed its Saturday cover-price from 38p to 20p six… Continue reading Regionals Cut Prices
In selected areas, The Independent’s Saturday edition will be sold for 30p from this week. This represents a 50% reduction on the usual price. The paper would not comment on how long this promotion will last.
Kiss 100 has announced sponsorship deals for two of its key annual events.For the second year running, Whitbread’s Shott’s Alcoholic Seltzers will be sponsoring Kiss 100’s stage at the 1997 Notting Hill Carnival in a deal worth over £200,000.Kiss in Ibiza ’97 will be supported by Wella ShockWaves. Running across Kiss 100 and its sister… Continue reading Sponsorship Deals Signed With A Kiss
