KPMG has produced a report that looks at the benefits of advertising on the Internet. It sees five main benefits to on-line advertising.1 The Internet allows interactive ads and measurement response.2 It is a cheap advertising medium.3 The Web never sleeps, ads on the Net are available 24 hours a day.4 It is easy to… Continue reading KPMG Sings The Praises Of Internet Advertising
It is reported that, Leagas Delaney, a wholly owned advertising subsidiary of AMV, is considering a management buyout.According to The Independent, senior management at Leagas Delaney are working on a business plan and are likely to offer AMV around £10 million for the business. AMV is thought to be in favour of the proposal, although… Continue reading Management Buyout Talks At AMV
In a key ruling on 29 May, the European Court of Justice held that EU countries may not unilaterally block television broadcasts transmitted from other MS, even if they do not meet European-based programming rules. Under the EU’s Broadcasting Directive, EU television channels are required to devote over half their screen time to European programmes… Continue reading EU: ECJ Rules Against Broadcast Blocks
Mike Moore – Mississippi Attorney General – has stated that negotiators in tobacco settlement talks had reached agreement on a list of public health objectives but that no pact is expected quickly. If there was no progress, Moore said he would prepare the first state case scheduled for trial against the tobacco industry seeking billions… Continue reading US: States Negotiate Restrictions
The conciliation procedure on comparative advertising will begin on 25 June. There are rumours that the contentious issue of exemptions for the professional services has been agreed as a compromise.
Martin Bowley, managing director of Carlton Sales, is joining the board of Westcountry Television, a subsidiary of Carlton Communications.Bowley takes-up his new position later this month.Carlton: 0171 240 4000
The European Commission has said that it will renew attempts to introduce a European Union-wide ban on tobacco advertising, following the new UK Labour government’s announcement to propose a national ad ban. This indicates a new and determined commitment compared to November 1996, when EU health ministers shelved efforts to prohibit tobacco advertising in the… Continue reading EU: Commission Redoubles Pressure
The Times and Sunday Times have signed up with ABC //electronic to have their Websites audited. The News International sites join VNU, Channel 4 and Capital Radio which are also having their Internet pages audited by the Audit Bureau of Circulations subsidiary.A spokesman for News International said that the audit is expected within the next… Continue reading News International Website To Be Audited
Channel 5’s coverage of the World Cup qualifier between England and Poland on Saturday night was watched by an average of 4.5 million people, with a peak audience of 5 million, according to unofficial overnight data. Of the average audience, it is estimated that around 3.9 million watched the game via the terrestrial signal, with… Continue reading C5 World Cup Game Watched By 5m
The UK government has announced that, in addition to introducing legislation to outlaw tobacco advertising, it will also ban tobacco sponsorship of sporting events. On 19 May Frank Dobson, the Secretary of State for Health, said that the Bill to ban advertising will now include “all forms of tobacco advertising, including sponsorship.” Meanwhile, Tessa Jowell,… Continue reading UK: Tobacco Sponsorship To Go
