Meridian Broadcasting’s weather reports are now being sponsored by the Portman Building Society. The agreement, which is said to be worth £500,000, was developed by two Bournemouth based agencies, Roland Long Associates and Marketing Matters, and Meridian’s sales operation, TSMS.Commenting on the agreement Meridian’s managing director, Mary McAnally, said: “The popularity of our regional programmes… Continue reading A Change In The Weather
http://www1.futurenet.comThe old tired FutureNet site, which was primarily an extension of Future’s print publications, has been relaunched as a forward-looking semi-independent site. The new look site aims to exploit the medium to its full potential.The home page, will remind many viewers of a Blockbusters game. Point the hand at any one of the tessellated shapes… Continue reading Web Site Of The Week – Future Net
BSkyB is screening a night of World Championship boxing on 3 May as pay-per-view.Subscribers will have to pay an extra £11.95 to watch the fights; this rises to £14.95 for anyone booking to watch the fight after midnight on 2 May. For this money, viewers will be able to watch Prince Naseem defend his two… Continue reading A Princely Sum For Title Fight
Andy Whelan, sales manager at the Mirror Group, is leaving his current position to become advertisement manager of the Daily Star. He will report to Andy Jonesco, group ad director of Express Newspapers.There have been more job losses at Liberty Broadcasting, Dina Subhani, ad manager, and David Goodall, sponsorship promotions manager were both made redundant… Continue reading Recruits
Gary Roddy, senior researcher, Channel 4What is the effect of the Internet on Mainstream Media? And how will the Internet effect us?In this short presentation, I will endeavour to explain the current situation as we see it and consider the future in both the medium and long (ish) term.To explain fully the complexities of the… Continue reading Gary Roddy – ‘I’ve Seen The Future And I’m Frightened’, Media
On The Internet
IPC’s photography title Photo Technique will turn into a monthly title in May. It first launched in 1993 as a quarterly and went bi-monthly in 1994.IPC say that the move is in response to requests from advertisers and readers. The format of the title will remain the same and the June issue will carry a… Continue reading Photo Technique Goes Monthly
The ITC has received two applications for the local delivery franchise for Northumberland and one application for the local delivery franchise for Fife.The applicants for the Northumberland licence are:Northumberland Cable & Telecoms Ltd, a company backed by the principals of the US Cable Group. The application proposes to offer the service to 97,000 homes in… Continue reading Applications Received
MTV Europe has reached a new distribution milestone following the launch of its English language service into Continental Europe. The channel has negotiated new distribution deals with Portugal, Spain and the Czech Republic and is now available in 25,743,666 homes throughout Europe.There are now plans to develop more localised versions of VH1, the MTV channel… Continue reading MTV Reaches 25 Million Homes
One of the leading contenders to take over from Michael Grade at Channel 4, Denise O’Donoghue, has pulled out of the race. O’Donoghue, who is head of Hat Trick productions, is said to have been put off by all the publicity the role attracts.John Willis, Channel 4’s programming director, Michael Jackson, the head of BBC… Continue reading Channel 4 Contenders
The Radio Advertising Bureau has published its Commercial Radio 1996 Marketplace Report which reveals that last year £308.8 million was spent on the medium, representing a growth of 14% year on year. This compares to a growth of between 5% and 6% for total display advertising. It is expected that commercial radio’s advertising share will… Continue reading RAB Publish 1996 Review Of Radio
